Senior Product Marketing Manager, Ads and Commerce

Block seeks a Senior Business Product Marketing Manager to drive adoption and growth of advertising solutions for merchants across Afterpay and Cash App. The successful candidate must have experience closely partnering with product and sales leaders in a fast-paced digital marketing company.

They demonstrated ability to lead strategic planning and tactical execution in support of channel marketing efforts is also required.  This thought leader will represent the full product roadmap and suite of product and solution offerings to external merchants and partners. 

Success in this position requires a strong understanding of the advertising and retail commerce market and Block’s advertising and e-commerce products. It also requires a focus on ability to successfully manage a large, distributed team in a cross-functional, dynamic environment. 

Reporting to the Lead Global Partner Marketing Manager, the ideal candidate for this role will evaluate and recommend implementation plans, then execute them with close attention to detail.

Responsible for:

• Define and execute go-to-market. Lead charter on defining product positioning, value proposition, naming, outbound marketing for advertiser facing solutions across global client segments.
• Partner with cross-functional teams to set goals and develop regional growth strategy for key product adoption
• Test and launch new products in-market by leading cross-functional teams including sales, legal, marketing, and PR
• Lead market understanding, opportunity assessment, competitive analysis, customer feedback and represent the market with Product Management and R&D
• Package and maintain integrated marketing tools across web, collateral, presentations and websites, with an eye towards corporate branding in tone, look and feel

• BA/BS degree or equivalent 8+ years professional experience in technology or advertising, experience with performance advertising across display, ad networks and/or search highly regarded
• 3-5+ years of experience in product marketing, product strategy or product management with advertising technology products
• Experience partnering with product and sales management to represent market requirements
• Experience taking internet products through full lifecycle and developing go-to-market strategies
• Demonstrated ability to drive resolution in the context of competing perspectives
• Organization and people skills and the ability to set priorities, problem-solve, multi-task and work independently in a dynamic, rapidly changing workplace
• Extensive knowledge of digital advertising and e-commerce industry
• Initiator that can manage a cross-functional team in an evolving environment
• A data-informed decision maker

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Perks

We want you to be well and thrive. Our global benefits package includes:

• Healthcare coverage
• Retirement Plans
• Employee Stock Purchase Program
• Wellness perks
• Paid parental leave
• Paid time off
• Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.