What is the type of contract for this position?

The contract for this position is a Fixed-term contract

Is telecommuting possible for this position?

No, telecommuting is not possible for this position

Senior Product Marketing job at Xero

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

How you’ll make an impact...

Product Marketing at Xero works closely with both Product and Go-to-market teams across the business to bring a holistic view of customer needs to Product, and translate product initiatives into customer value. We do this so that we deliver maximum product value to customers as efficiently and effectively as possible.

In this role, you will be the product marketing lead responsible for developing and growing our UK Payroll product amongst small business customers and their advisors. You will work closely with teams across Product (including Product Management and Product Design) to inform the product strategy and roadmap by understanding the market, competitive landscape, and needs of priority customer segments.

You will also partner closely with our global and regional GTM teams (including Marketing, Sales Enablement, Operations etc.) and be responsible for developing and executing the GTM strategy (including positioning, messaging etc.) to drive adoption with new and existing customers in the UK. You will also identify future opportunities to deliver differentiated value and work with Product and Customer teams (global and regional) to build and launch new value to market.

What you’ll do...

You will be a key contributor in assessing market opportunity. Collaborate with Strategy, Product Management, Design and other stakeholders to undertake market, competitor and customer research to deeply understand the markets in which we operate as well as customer needs and pain points, to ascertain where mobile can help Xero win for their customers.

Consolidate and communicate relevant insights which determine Xero’s opportunity in market. You should integrate these insights into your product marketing plans for the mobile app. Determine the target audience and segments, in particular the Serviceable Available Market, using insights from Product and Customer teams.

You will lead Customer Value Propositions, including development, maintenance, and custodianship throughout Xero.

Lead a strategic and collaborative process with key stakeholders to define the CVP for target audiences. You will also identify and maintain compelling product evidence of CVP's. Bring CVPs to life for internal audiences, through assets such as messaging frameworks and product playbooks. Ensure CVPs are regularly reviewed and updated, in line with changes to customer, competitors and product.

You will be the primary Product representative on key, high-impact Go-To-Market programs, to ensure we release product efficiently and effectively. Communicate product release calendar to Customer stakeholders in a timely manner, describing product value in customer terms. Communicate with Customer teams to brief product initiatives, agree optimal launch timing and GTM approach, and consult throughout the GTM process to ensure clear guardrails are set when communicating product value externally. Develop internal briefing assets and internal sales enablement resources to help prepare and upskill internal teams.

You will lead the collaboration with Customer/GTM teams on product growth opportunities. Identify opportunities to grow product adoption, usage and retention – utilising research, analytics and feedback from regions. You will influence relevant Customer/GTM teams to leverage the opportunities you identify. Lead in-product lifecycle marketing strategy and execution, including in-product communications.

You will be part of the Global Product team and you will work with the UK. You will have the ability to travel if required.

Success looks like...

Strong working relationships with stakeholders that are built on trust and confidence. You’ll be effective at managing and influencing stakeholders to achieve specific outcomes.

Strong collaboration and communication skills. While your Product team will be located in the same time zone, {product/portfolio/region} is a global product so collaborating and communicating regularly with Customer stakeholders across geographies is crucial to your success.

Customer and commercial targets are achieved or exceeded. You are a creative problem solver and solution-focused. You feel comfortable tackling and managing complex and ambiguous problems.

A solid understanding of go-to-market processes at Xero. New products, features and experiences will be taken to market effectively, by collaborating with Product and Customer stakeholders.

You have deep subject matter expertise in the mobile app space – including market, customer and product knowledge – and are recognised as the ‘go-to’ expert for stakeholder enquiries. Clear concise and compelling customer value propositions in market.

You have an unwavering focus on the customer and advocate for cross-portfolio work where relevant. GTM teams understand the value of the mobile app and have the tools, support and resources they need to deliver a great customer experience, and to help grow product adoption, usage and retention.

You are a data-driven strategist with strong analytical skills. You develop insight-led annual product marketing plans for the mobile app.

You are an autonomous and proactive worker who can lead programs and self-prioritise workload. You are an active contributor to team culture and engagement, as well as the wider team and purpose.

Critical Competencies...

Ability to think strategically, work independently and effectively in a fast paced environment
Self-motivated, creative and team player, with excellent project management skills and attention to detail
Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently
Strong communication, analytical, critical thinking and business strategy skills
Exceptional ability to articulate compelling propositions in clear language and develop effective marketing materials
Ability to handle the pace and ambiguity that comes with working in a fast-paced tech environment
Passion and desire to make a difference
Authenticity, diplomacy and drive

Experience...

Strong product marketing or marketing experience (preferably within a SaaS organisation)
Previous Payroll experience highly desirable
Experience working in a global role across geographies, and in an agile environment with Product Managers and development teams will help you succeed in this role
Proven experience in the creation and development of product strategy, positioning and messaging

Why Xero?

Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, private medical insurance, gym passes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.

Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience . If you are excited about this role, but your past experience doesn't align perfectly, we encourage you to apply anyway. You could be just the right person for this role and Xero. If you have any support or access requirements, we encourage you to advise us at time of application and throughout the interview process.

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Senior Product Marketing Manager - 18 month FTC

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