Senior Product Manager, Marketer Experience, Growth

Overview

Instacart’s Growth team builds the products and experiences that acquire, activate, and deepen relationships with consumers and retailer partners. We’re hiring a Product Manager, Marketer Experience, to empower both Instacart’s internal marketers and our retailers’ marketing teams with tools that make world-class campaigns easier to create, measure, and scale.

In this role, you’ll partner hand in glove with Marketing, Design, Engineering, and Data Science to ideate ideal consumer experiences and enable them through automation, AI, and self-serve workflows. Your work will directly influence campaigns backed by hundreds of millions of dollars in annual spend, driving measurable growth for Instacart’s marketplace and for our retailers’ e-commerce sites.

You’ll join a fast-paced, highly collaborative Growth org of 10+ PMs and work closely with two PMs focused on Marketing Capabilities. If you thrive on building from the ground up, iterating quickly, and delivering insights and repeatability at scale, this is a unique opportunity to have outsized impact.

About the Job

• Own the strategy and roadmap for the marketer experience that powers campaign creation, testing, measurement, and iteration across Instacart and retailer partner channels. Partner closely with Marketing Capability PMs to support your vision, where needed. 
• Translate campaign goals into productized workflows, templates, and experimentation frameworks in close partnership with internal Marketing, retailer marketing teams, Design, Engineering, and Data Science.
• Build automation and AI-assisted capabilities that reduce operational effort for marketers while improving consistency, repeatability, and speed to market for creative and audience experiments.
• Define growth funnel KPIs and instrumentation; partner with analytics to measure and provide marketer access to lift, conversion, CAC, LTV, and retention– delivering actionable insights for continuous iteration.
• Enable a high-velocity experimentation program (e.g., A/B, multivariate, holdouts) to help marketers validate ideas quickly, make data-informed decisions, and scale winners across surfaces (app, web, email, push, retailer e-commerce).

About You

Minimum Qualifications

• 8+ years of product management experience building and shipping software products.
• 3+ years driving growth or marketing technology products at scale in e-commerce, marketplaces, or advertising/marketing platforms.
• Hands-on experience running A/B and multivariate experiments end to end using experimentation platforms and interpreting results with statistical rigor.
• Proven track record building internal or marketer-facing tools from 0→1 and iterating post-launch based on user feedback and data.
• Experience leading cross-functional teams across Engineering, Design, Marketing, and Data Science to deliver complex, multi-surface initiatives.
• Bachelor’s degree in a relevant field (e.g., Computer Science, Engineering, Statistics, Economics) or equivalent practical experience.

Preferred Qualifications

• Direct experience partnering with brand and retailer marketing teams and design organizations to translate campaign strategies into product capabilities.
• Expertise mapping and optimizing consumer journey flows across app, web, email, and push, including lifecycle and retention programs.
• Fluency in growth funnel analytics (acquisition, activation, retention, monetization) and building KPI frameworks that align teams on outcomes.
• Experience integrating with marketing and retail ecosystems such as CDPs and ESPs (e.g., Segment, Braze, Iterable, Salesforce Marketing Cloud) and ad/attribution tools.
• Background building AI-assisted workflows for creative generation, audience selection, or campaign automation.
• Comfort operating in an ambiguous, fast-changing environment with a bias for rapid experimentation and iterative delivery.

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