Senior Product Manager, Growth

Upwork ($UPWK) is the world’s work marketplace. We help connect companies large and small with top independent talent from around the world. Simply put, our mission is to create economic opportunities so people have better lives.

Every year, more than $2 billion of work is done through Upwork by skilled independent professionals who want the freedom of working anytime, anywhere.

As the Senior Growth Product Manager on the Acquisition team, you will have the direct opportunity to impress all visitors of Upwork. Your work will be visible by millions of people around the world, and this team is our front door to get new freelancers and clients to discover a new way of getting work done.

This role will work inside the Client Growth team to acquire and activate more clients. The role will roughly have two components. 50% will be on optimizing conversion on all of our existing visitor traffic. The other 50% will be on growth hacking innovative new or existing distribution channels to acquire more clients in the first place. To do so, you will use customer insights and data to build a results-oriented roadmap and work hands-on with design, research, analytics, and engineering to execute, test and learn quickly. 

The ideal candidate will have proven experience in product growth for top-of-the-funnel metrics. Additionally, we’re looking for evidence of innovative solutions to drive such growth.

Your Responsibilities:

• Partner closely with our client research, analytics, product, and customer success teams to deeply understand and evangelize our customer problems
• Form a strategy and roadmap to 1) improve the activation rate of our visitors and 2) create product-driven solutions to acquire more new clients with impact
• Dig into data (qualitative and quantitative) to challenge and improve on our user understanding and what friction various personas experience 
• Execute tests and build experiences - our team’s culture is one of testing and iterating based on results. Product is deeply involved in execution. 
• Work to break down ambiguity and large problems into manageable and testable chunks
• Set success metrics and be outcome driven - our team creates impact.

 What it takes to catch our eye:

• Proven track record as a product manager in a fast-paced, data-driven environment
• Evidence of deep involvement in launching products from idea to production to iteration
• Evidence of innovative growth hacking where you generated demand
• Experience working with two-sided marketplaces, especially with very diverse participants or product offerings
• Analytical chops for breaking down complex problems and solving them with data 
• Some startup product experience
• Ability to build a sense of belonging for distributed teams
• Deep emotional intelligence for customer needs, frustrations, and aspirations. Familiarity with crafting user experiences and their impact on conversion funnels.

Come change how the world works.

At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals.  While we have physical offices in San Francisco and Chicago, currently we also support hiring of corporate full-time employees in 15 states in the United States. Please speak with a member of our recruitment team to determine whether you are located in a state in which we are hiring corporate full-time employees. 

Our vibrant culture is built on shared values and our mission to create economic opportunities so that people have better lives. We foster amazing teams, put our community first, and have a bias toward action. We encourage everyone to bring their whole selves to work and grow together through development opportunities, mentorship, and employee resource groups. Oh yeah, we’ve also got amazing benefits.

Check out our Life at Upwork page to learn more about the employee experience.   

Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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