Senior Product Manager, Growth (Onboarding)

Upwork ($UPWK) is the world’s work marketplace. We help connect companies large and small with top independent talent from around the world. Simply put, our mission is to create economic opportunities so people have better lives.

Every year, more than $2 billion of work is done through Upwork by skilled independent professionals who want the freedom of working anytime, anywhere.

As the Senior Growth Product Manager on the Onboarding team, you will have the direct opportunity to impress millions of visitors and show the value that Upwork can offer them. Your work will better connect the dots from the time a visitor lands on one of our landing pages to the time they spend money. This team directly helps new clients discover a new way of getting work done, and we drive a large part of the company’s revenue.

This role will work inside the Client Growth team to activate more clients.  The role will roughly have two components. 50% will be optimizing conversion on our existing flows. The other 50% will be on bigger bets to drive step-shift increases in how many clients start spending on Upwork. To do so, you will use customer insights and data to build a results-oriented roadmap and work hands-on with design, research, analytics, other teams, and engineering to execute, test and learn quickly. 

The ideal candidate will have proven experience in product growth for top-of-the-funnel metrics in complex, large apps, with evidence of systems-level thinking.

Your Responsibilities:

• Partner closely with our client research, analytics, product, and customer success teams to deeply understand and evangelize our customer problems
• Form a strategy and roadmap to improve the activation rate of our newly acquired visitors 
• Dig into data (qualitative and quantitative) to challenge and improve on our user understanding and what friction various personas experience 
• Execute tests and build experiences - our team’s culture is one of testing and iterating based on results. Product is deeply involved in execution. 
• Work to break down ambiguity and large problems into manageable and testable chunks
• Set success metrics and be outcome driven - our team creates impact.

What it takes to catch our eye:

• Proven track record as a growth product manager in a complex, fast-paced, data-driven environment
• Evidence of deep involvement in launching products from idea to production to iteration
• Evidence of being able to partner with other product teams to improve overall experience
• Experience working with two-sided marketplaces, especially with very diverse participants or product offerings
• Analytical chops for breaking down complex problems and solving them with data
• Ability to build a sense of belonging for distributed teams
• Deep emotional intelligence for customer needs, frustrations, and aspirations. Familiarity with crafting user experiences and their impact on conversion funnels.

Come change how the world works.

At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals.  While we have physical offices in San Francisco and Chicago, currently we also support hiring of corporate full-time employees in 15 states in the United States. Please speak with a member of our recruitment team to determine whether you are located in a state in which we are hiring corporate full-time employees. 

Our vibrant culture is built on shared values and our mission to create economic opportunities so that people have better lives. We foster amazing teams, put our community first, and have a bias toward action. We encourage everyone to bring their whole selves to work and grow together through development opportunities, mentorship, and employee resource groups. Oh yeah, we’ve also got amazing benefits.

Check out our Life at Upwork page to learn more about the employee experience.   

Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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