Senior Product Manager, Growth (Degrees)

Job Overview:

Coursera’s Product Management Team is growing rapidly and looking for a Senior Product Manager, Growth, Degrees 

In this role, you will set the vision & strategy for building a marketing technology stack to support recruitment of degree learners and integrate with university data systems to power nurture learners through the application cycle until acceptance.

Higher education is a 2 Trillion dollar market undergoing rapid transformation as learning moves online. Online Degrees is a crucial pillar for driving Coursera’s growth and furthering our mission to deliver affordable, high quality learning.  As PM for Degree Growth, you will have a direct impact on driving degree revenue by building a marketing technology system that drives down the cost of degree recruitment.

Responsibilities:

• Own the Marketing Technology Stack and the vision to support the growing business.

• Build and integrate with CRMs (e.g Salesforce Marketing Cloud), university data systems (e.g Slate, Banner) and analytics (e.g Amplitude) to enable rich and timely journey based recruitment  aligning to GDPR policies and security compliance.

• Manage customer experience touch points across web and chat experiences 

• Empower marketers with marketing tools (e.g CMS) to launch and optimize landing pages 

• Monitor data quality in our Systems, ensuring data is complete, enriched and processed accordingly.

• Drive short-term and long-term product vision and execution for increasing Coursera’s degree students, delivering impact every quarter via defining clear objectives and KPIs tied to recruitment goals 

• Collaborate with product and marketing teams across the organisation to deliver a cohesive experience

• Effectively manage stakeholder relationships functionally and at senior levels (VPs & C-level) & align stakeholders on priorities and roadmap. 

Basic Qualifications:

• 6+ years of product management experience owning and driving growth in complex products/industries 

Preferred Qualifications:

• Experience with marketing tech (e.g google ads, salesforce marketing cloud, amplitude, CMS etc.)  and building technical API led integrations. 

• Excellent written and oral communication skills, including experience presenting to executives and diverse cross-functional stakeholders

• Have a strong sense of ownership, can roll up your sleeves and drive end to end product development in highly cross-functional contexts, setting realistic expectations amongst competing priorities 

• Business analytical and structured thinking. Ability to absorb large amounts of information, distill key themes into action plans

• Ability to partner closely with marketing, PM, UX Design and Engineering and Data science to execute on a vision 

If this opportunity interests you, you might like these courses on Coursera:

• Critical Thinking in Global Challenges

• Software Product Management

• High Performance Collaboration: Leadership, Teamwork, and Negotiation

• Build a Product Roadmap with Aha!

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