Senior Product Designer, Rider Segments

Senior Product Designer - Rider Segments

At Lyft, our goal is to serve our riders by connecting them to the people, places, and communities that matter most—through transportation that’s thoughtful, reliable, and built around real life.. To do this, we start in our own community by creating an open, inclusive, and diverse organization. 

We’re looking for a bold, imaginative Senior Product Designer to lead our most exploratory work and shape the evolution of the Lyft Rider experience. As part of our Rider Segments team, you'll discover and unlock entirely new markets and user segments. This role is for someone who thrives in ambiguity, rapidly prototypes concepts, and champions ideas that challenge conventional thinking.

You'll help define what transportation should feel like tomorrow, creating experiences that set new industry standards. Your work will fuel Lyft's growth by uncovering overlooked opportunities and turning untapped audiences into loyal riders.

We're looking for someone who champions a customer-first mindset and thrives in a fast-moving, ever-evolving environment. You’re experienced across the full product design lifecycle – from shaping early ideas to refining the details that ship. You'll use your craft, systems thinking, and product intuition to lead high-impact work across key parts of the Rider experience.

The opportunity

As a Senior Product Designer on our Rider Segments team, you'll lead our 0-1 product development efforts to unlock new growth vectors for Lyft. We're seeking a visionary who sees uncharted territory as an opportunity to innovate. You'll identify emerging rider segments, anticipate shifting market demands, and create experiences that transform transportation moments into loyal customer relationships. The ideal candidate is a self-starter who spots untapped potential before competitors, challenges conventions while maintaining deep user empathy, and has proven success bringing 0-1 products to market. You'll need to rapidly prototype, validate hypotheses, and pivot based on insights while rallying cross-functional teams around ambitious visions. This role offers the autonomy to identify where Lyft should go next, the support to pursue bold visions, and the satisfaction of seeing your concepts transform into market-defining experiences that unlock entirely new rider segments.

Responsibilities

• Lead the conceptualization and design of net-new product experiences that open entirely new market segments
• Develop deep empathy for undiscovered user needs through immersive research, trend analysis, and intuitive market sensing to inform breakthrough experiences
• Quickly generate, test, and iterate on multiple concepts simultaneously, embracing calculated risks and learning from both successes and failures
• Anticipate market shifts before they happen and proactively design solutions that position Lyft ahead of emerging trends and behaviors
• Rally product managers, engineers, researchers, and executives around ambitious visions, inspiring teams to pursue transformative opportunities
• Pivot gracefully between strategic thinking and hands-on delivery as conditions evolve, demonstrating flexibility without compromising quality
• Connect design decisions directly to business outcomes, with a keen understanding of how your work drives key metrics and unlocks new revenue streams

Experience

• 6+ years of experience working in UX, UI, HCI related field with experience working on web and mobile design
• Experience working with a lean team of Engineers, Product Managers and Program Managers
• Experience designing innovative products for desktop and mobile
• Excellent oral and written communication skills
• Experience with user research methods and analysis
• Expertise with Figma and other prototyping tools
• Excellence in design craft
• Ability to work with a low-ego, highly collaborative, cross-functional team
• Excited about working in a fast-paced, dynamic startup environment

Even if you don't directly have the skills above, please consider applying. We know talent takes many different shapes. 

Benefits:

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Subsidized commuter benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the San Francisco or New York City area is $148,000 - $185,000. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.