Senior Product Designer - Pro Growth

Hey, g'day, mabuhay, kia ora,你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point. 

Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work. That means if you want to do your thing in the office (if you're near one), at home or a bit of both, it's up to you. 

Canva Pro is responsible for the majority of our company revenue and has millions of active users growing at an incredible rate. You will have the opportunity to unlock our next level of growth by optimising and creating new flows for promos and subscription types for our Pro customers, across all devices and global markets.

Your sphere of ownership covers how our users:

* Pay for and access Pro products through flexible subscription plans;

* Are presented with promotions and offers;

* Currently experience Canva Pro through the mobile experience and identifying gaps in subscribing and onboarding

You will work closely with a cross-functional team to design experiments that articulate and test hypotheses, wielding data to provide insights that inform a path forward. You are motivated by fast-paced, iterative product improvements that truly move the needle. 

You will work with designers, product managers and engineers across the Pro Growth group, and have a collaborative, team-focussed design mentality. You are excited for and have experience in leveraging every aspect of the user-centered design process to tackle challenging user problems and are comfortable collaborating with and influencing stakeholders to achieve alignment and buy-in.

Build the best-in-class premium experience. You'll investigate inspiration and motivation for how our community experiences Canva Pro 

Strategy & Vision. You'll work closely with the Design Lead and Product Manager to define and articulate the product strategy and vision for the Pro Packaging space.

Collaborate. You'll work closely with PM's/Engineers within the Pro Packaging team, to create a holistic and consistent experience across all touch points for Canva Pro users.

Iterate. You'll gather learnings to iterate through the use of research and data—we have a close relationship with our users which enables us to unearth valuable insights to improve their experience

One of the principles of our design team is to ‘show the future’. As designers we transport the rest of the company into a future we are yet to build. A big part of the role of a product designer at Canva is to be a visionary—visualising and reinventing the future of design. 

Product designers at Canva take the dream and make it something everyone can relate to and rally behind. We start from the very early stages: finding the right problem to tackle, exploring ideas for how to solve it and then refining it into a coherent solution. Our product designers carry out research, brainstorming, sketching, prototyping, and collaboration with our engineers to ship great products. We are empathetic user advocates and respect our users’ opinions through interviews, usability testing, and data analysis, as well as wireframing, flowcharting, and journey mapping to show the different stages that customers go through as they come into contact with Canva.

The extraordinary growth Canva has experienced to date has been primarily bottom-up and led from within our product, and the Growth ‘supergroup’ is Canva’s centre of excellence for product-led growth.

On a mission to Empower the world to enjoy the full value of Canva, this cross-functional, global org of 185+ passionate people, is made up of four product groups, User Growth, Team Growth, Pro Growth, and Revenue Platform, and two B2B sales motion groups, High Velocity and Sales & Success.

The work Growth does spans from building exciting new growth-focused products and experiences, developing unique and creative growth loops and GTM tactics, launching 100s of experiments each quarter, building the global payments & subscriptions infrastructure that allows our 100M+ monthly users worldwide to access our premium products, through to scaling sales to high value enterprise customers.

Responsible for supercharging the growth of Canva Pro, Canva’s most significant revenue contributor with millions of subscribers, the Pro Growth Group is deeply rooted within the Growth Supergroup. We own the strategy and roadmap to empower anyone to experience the full value of Canva Pro, be it through seamless upgrade flows, localised subscription offerings or personalised onboarding experiences.

We do everything from conducting research & analysis to accelerate monetisation internationally to introducing users to new Pro features and enabling existing subscribers to make the most of their subscription.

This year we are creating a brand new team, New Plans and Promos, to focus on accelerating the adoption of Pro across all platforms and in our international markets. The team will focus on tailoring Pro to fit the needs of our users better through flexible subscription plans, promotions and mobile-first product strategy.

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a stack of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

• Equity packages - we want our success to be yours too

• Inclusive parental leave policy that supports all parents & carers

• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more

• Flexible leave options that empower you to be a force for good, take time to recharge and supports youpersonally

Check out lifeatcanva.com for more info.

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

Please note that interviews are conducted virtually.