Senior Marketing Content Writer

We’re looking for a seasoned Senior Marketing Content Writer deft at creating crisp, approachable, and action-driving content. Short form, long form, and everything in between, the Senior Marketing Content Writer will help support copy and content deliverables across audiences (including host, guest, brand, sales, and UI), collaborating closely with marketing managers, designers, and leadership to create best-in-class content. You’ll work on projects like email, product marketing, digital ads, sales drip campaigns and supporting content, host testimonial profiles, white papers, case studies, brand advertising campaigns, and much more.

This generalist role represents a rich opportunity to join a small-but-mighty brand creative team and help build and sculpt the evolving Turo brand. The ability to flex tone according to the audience and distill complicated concepts into down-to-earth, approachable language is key. 

The ideal candidate:

• Is an exceptional writer, editor, and proofreader with an eye for simplicity with sparkle
• Has a deep knowledge grammar and style, and also knows when and where to bend the rules
• Understands content hierarchy, customer-centric messaging philosophies, branding, user experience, and content dissemination strategies
• Has an extraordinary eye for detail and can edit and proof with an eagle eye
• Is an expert collaborator, who can roll up their sleeves to drive projects, create timelines, collaborate with stakeholders, and deliver on-message, strategically sharp content deliverables
• Is a down-to-earth, pioneering, supportive, efficient creative who can help enrich our team culture

This is an outstanding opportunity for the right writer who likes to wear many hats and thrives in a fast-paced, deadline-driven environment.

Please note: A writing portfolio is required for consideration for this role.

Responsibilities:

• Execute on copy and content marketing initiatives across audiences and in various stages of the marketing funnel (engagement, acquisition, retention content, including emails, landing pages, blog features, whitepapers, case studies, ads, and more)
• Execute product marketing campaigns to drive adoption and buzz (emails, push notifications, landing pages, etc.), collaborating closely with Product
• Collaborate with the Sales team to understand their content needs and help create an authentic sales tone
• Work in-product on UI copy, leveraging the lexicon and styleguide to promote consistent language across the entire experience
• Proofread/edit marketing materials or written collateral by other writers or external contractors
• Project manage creative projects, helping to traffic work through stakeholder approvals and to completion
• Help maintain our internal lexicon and editorial style guide
• Iteratively improve the Turo brand and product experience through copy testing and optimization

Requirements:

• BA in a relevant field (English, Humanities, Advertising, etc.)
• 5+ years of copy and content writing experience 
• Expert writer, editor, and proofreader, with experience in the tech world
• Strong command of business, tech, and financial concepts
• Understanding of B2B and B2C tones and messaging approaches
• Interest and/or experience in mobility, the sharing economy, and/or online marketplaces
• Interest in automotive a big plus 
• Demonstrated ability to distill complex concepts into simple, approachable, human language
• Deep attention to detail
• Content marketing knowledge — thinking beyond the words and into the channels, the audience, the projected impact, and setting up KPIs for successful content creation and delivery
• Demonstrated knowledge of style guides and brand guide usage
• A strong, diverse portfolio of work, including long-form and short-form copy, marketing examples, and ideally an example of UI writing
• Confident, well spoken thought partner who can easily establish relationships and collaborate with thought partners across the org
• Quick and adaptable learning style

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