Senior Marketing Content Writer (B2B)

Turo is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver's seat of an extraordinary selection of cars shared by local hosts.

About the team

We’re looking for an experienced Senior B2B Marketing Content Writer to create crisp, compelling, clear, and action-driving content for a business-minded audience. Short form, long form, and everything in between, the Senior Marketing Content Writer (B2B) will be a versatile and technically adept writer to draft copy and content deliverables for the Turo host community, an entrepreneurial group who are building car sharing businesses on Turo. This writer will work closely with marketing, brand design, product, legal, and leadership to work on a variety of high-impact deliverables, from landing pages, emails, and educational guides to testimonials and business insights content like whitepapers and case studies.

This role is an outstanding opportunity to join our growing in-house brand creative studio to cultivate your editorial and creative skills and help sculpt the evolving Turo brand. We’re a fun bunch of creatives who support each other and know how to get sh*t done. We believe in creating a good-vibes work environment where we can be grounded, expressive, bold, and driven, and work together to create cool stuff that drives business results.

Please note: A writing portfolio is required for consideration for this role; local Bay Area candidates preferred.

What you will do

• Ideate, write, edit, and quality assure host-side copy and content marketing initiatives across various stages of the marketing funnel (engagement, acquisition, retention, evangelization), partnering closely with design and marketing management on creative strategy and execution
• Execute product marketing campaigns to drive adoption and buzz (emails, push notifications, landing pages, etc.), collaborating closely with Product
• Help develop and define our host-specific language stack, specifically around financing, insurance, and professional services offerings
• Step in to support overflow requests as needed
• Proofread/copyedit marketing materials or written collateral by other writers or external contractors — strong technical ability and understanding of grammar, tone, and style is essential
• Help maintain our internal lexicon and editorial style guide

Your profile

• 5+ years of copy and content writing experience 
• Strong writer, editor, and proofreader, with experience in the tech world and proven B2B experience (consumer marketplace experience a big plus!)
• Strong command of business, tech, and financial concepts
• Demonstrated knowledge of style guides and brand guide usage
• Strong attention to detail and an eagle eye for proofreading
• Understanding of B2B tones and messaging approaches
• Understanding of content hierarchy, customer-centric messaging philosophies, branding, user experience, and content dissemination strategies
• Demonstrated ability to distill complex concepts into simple, approachable, human language
• Ability to work both collaboratively and independently 
• A strong, diverse portfolio of work
• Confident, well spoken thought partner who can establish relationships and collaborate with thought partners across the org

The San Fransisco base salary target range for this full-time position is $111,000-$125,000 + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position in this location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your work location during the hiring process.

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