Senior Manager, Product Marketing

About Us 

At SimplePractice, we’re changing the face of health and wellness through innovative solutions that simplify the life of health and wellness practitioners. Think your neighborhood therapist, nutritionist, speech language pathologist, or massage therapist—the small business owners who dedicate their careers to helping others. Our solution provides them with an all-in-one platform to manage their practice and with the tools and resources to thrive as a practitioner and business owner. 

The Role

We are looking for an experienced Senior Manager, Product Marketing to drive strategic commercialization efforts at SimplePractice. In this highly visible position, you will lead several impactful initiatives contributing to both short term and long term company goals. This position is focused on the inbound motion of product marketing and will be centered around driving conviction in new product and service opportunities for SimplePractice, leading foundational learning efforts that build confidence in the opportunity we are pursuing, who we are solving for, what we should offer and how we should bring it to market. Simultaneously, you’ll be contributing to the foundational go-to-market strategies for existing products and features to drive in-fiscal year business growth. You will work closely with the product and go-to-market marketing teams as well as consumer insights, analytics, customer success, and channel teams.

Responsibilities 

• Drive conviction behind new products and services for the SimplePractice portfolio in partnership with cross-functional teams, most notably product and market research 
• Develop thorough, data-backed go-to-market strategies for new initiatives, inclusive of defining the problem space and market opportunity, target customer, recommended offering,  monetization strategy and business case, merchandising and messaging strategies. Distribute these learnings to cross-functional partners and leaders across the organization to ensure thorough alignment and understanding
• Leverage the appropriate learning strategies, including qualitative and quantitative consumer research and A/B in-market testing to drive conviction in and optimization of initiatives
• Champion data-backed decision-making, using varied sources of data to make strategic recommendations to the organization, focused on reaching business goals
• Influence efficient execution across teams, acting as the ‘connective tissue’ that links our product innovation with GTM teams
• Contribute to clear briefs for creative and channel teams to help drive demand, relying heavily on research and the voice of the customer
• Accountable for setting KPIs and driving business outcomes for major product launches in partnership with GTM teams
• Build strong relationships with internal cross-functional partners including Product Marketing, Product, Market Research, Finance, Analytics, Channel and Performance Marketing, as well as outside agencies and partners

Desired Skills & Experience 

• BA/BS required, MBA preferred
• 5+ years of product marketing and/or go to market experience inclusive of bringing new offerings to market with confidence in their potential to drive revenue and customer growth
• Ability to translate consumer insights into thoughtful GTM plans helping to deliver on critical company objectives
• Self-starter who sees ambiguity as an opportunity and problem solver who is excited for the challenge and willing to roll up their sleeves to overcome obstacles in creative ways
• Analytical and data-forward thinker, with clear experience of using varied and sometimes imperfect data sources to size market opportunities, create robust business cases, influence in-year revenue targets, and make recommendations for business growth
• Experience leading without influence and forming strong interpersonal relationships with cross-functional teams across product, market research, marketing, design, analytics and finance to meet learning and business objectives
• Excellent verbal, written, visual and interpersonal communication skills. Able to distill and communicate complex concepts across all levels and functions of the organization
• Refined ability to develop clear and compelling value propositions, messaging, merchandising and pricing strategies for new products and services
• Excellent project management skills and ability to manage and prioritize multiple projects simultaneously to deliver strong, predictable results
• Ability to ‘manage up’ to direct manager and leadership, clearly communicating project progress and blockers when help is needed

Benefits

We offer a competitive benefits program including:

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match & employee stock purchase plan (ESPP)
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)

California Job Applicant Privacy Notice

Thank you for your interest in opportunities at SimplePractice LLC (“SimplePractice” or “us” or “we” or “our”). Please note that when you submit your resume or application materials to us for employment purposes, we may collect the following categories of personal information about you:

• Identifiers (e.g., name, address, email address, and phone number); protected characteristics (e.g., sex, gender, age, citizenship, disability status, and veteran status); professional or employment-related information (e.g., employment history, educational background, certificates and licenses, work eligibility information and other information obtained from your resume, cover letter, your responses to our application questions, background check forms, and your references); other personal records (e.g., signature, photograph, and criminal background information); and inferences drawn from personal information collected (e.g., creating a profile that reflects your abilities and aptitudes).

We collect the above categories of personal information for the following business purposes:

• To perform recruitment and hiring services; to manage the workforce; to comply with federal and state laws, and to maintain security (e.g., to detect and prevent against security risks and incidents, to prevent against fraudulent or illegal activity, and to ensure compliance with our company policies and procedures).

For more information about our privacy practices, please visit our Privacy Policy or contact us at [email protected].