Senior Manager, Product Marketing

The Role

As the Senior Manager, Product Marketing at Loom, you will play a pivotal role in leading our dynamic team of Product Marketing Managers to enable company-wide growth. You will be responsible for developing and implementing effective marketing strategies that align with our product vision and business goals across Marketing, Sales, Product, and Customer Success.

This position offers a unique opportunity to make a significant impact on Loom's growth and success, by driving product positioning, product launches, go-to-market strategies, competitive analysis, and customer engagement. You will be reporting directly to the VP of Marketing and will work closely with cross-functional teams to communicate the value proposition of Loom's products to the market.

Responsibilities

• Develop compelling positioning and messaging that differentiates Loom's products in the market and resonates with our target customers
• Lead the development and execution of go-to-market strategies for new product launches and feature releases, ensuring that all departments are in sync and timelines are met
• Gain a deep understanding of our customers and the competitive landscape to inform product development and marketing strategies. Use this knowledge to develop customer personas and journey maps
• Establish, monitor, and manage critical product marketing metrics to ensure our strategies are driving desirable outcomes; regularly report on performance trends and insights
• Develop and provide the sales team with the necessary tools and training to sell effectively, including sales collateral, case studies, product demos, and training materials
• Collaborate with Product, Sales, and Customer Success teams to ensure alignment across the organization. Advocate for the product internally and externally, and serve as the go-to resource for all product-related inquiries

What We’re Looking For

• Minimum of 7 years of product marketing experience in the tech industry, with a proven track record of managing successful product launches. Previous experience in a leadership role and people management is strongly preferred
• Exceptional strategic thinking with the ability to develop and execute innovative marketing strategies based on customer insights and market trends
• Excellent written and verbal communication skills with the ability to create compelling narratives about our products for a variety of audiences
• Agile, yet thoughtful and can work effectively in a fast-paced, dynamic environment
• Deep understanding of customer needs and the ability to translate these needs into product features and benefits
• Proven leadership skills with the ability to inspire and lead a team towards achieving business goals
• Strong analytical skills with the ability to make data-driven decisions