Senior Manager, Product Marketing

Over the past few years, dbt has emerged as a critical part of the modern data stack. Today, more than 16,000 companies use dbt (3,000 are paying customers). We host a community of more than 50,000 data practitioners. We partner with key integrators across the data stack — from data platforms like Snowflake and Databricks; to BI tools like Tableau, Hex, and Mode. We have 100+ global services partners that are introducing dbt and the analytics engineering workflow to organizations of all sizes. dbt has garnered incredible community love, support, and word of mouth. This is incredible momentum, and the product marketing leader will play a key role in helping us reach our next level of growth.

As a leader on our Product Marketing team, this role will work alongside peers in Revenue Marketing, Brand Marketing, Community, and Marketing Operations. You’ll be responsible for positioning & messaging, customer marketing, and collateral development for dbt Cloud. As such, you bring a wealth of experience building compelling product narratives that get to the heart of a product's differentiation, with an additional orientation towards business value.

In this role, you can expect to:

• Create the messaging platform for dbt Cloud
• Align with sales effectiveness to drive messaging awareness and seller proficiency for differentiating dbt Cloud relative to alternatives
• Author and coordinate participation in messaging that helps our audience answer, “why dbt Cloud? Why now?”
• Elevate the way we communicate about dbt Cloud through various mediums like thought leadership blogs, demo videos, one-pagers, and solution guides
• Test audience strategy through customer interviews, and iterative messaging
• Work closely with the Campaign, Pipeline, and Field marketers to customize product-related content for various audiences, industries, and regions.
• Measure messaging influence on self-service activation, sales-assisted pipeline volume, and enterprise deal velocity

You are a good fit if you have:

• 10-15 years experience in Product Marketing, ideally at an open source software organization
• Strong writer and communicator, with a knack for storytelling
• Strong bias for action, experimentation, measurement, and iteration — you have a framework to ensure success, but you’re not afraid to fail fast
• A passion for digging into market and audience trends to surface the most impactful messaging for each
• A strong understanding of, and empathy for the challenges faced by modern data teams
• Experience creating multi-channel content (blogs, videos, guides) that supports sales-assisted and sales-led deal cycles
• Experience working with solutions architects and product managers to produce technical guides and tutorials
• Experience in a managerial and leadership role, including managing fully-remote teams

You'll have an edge if you have:

• Proficiency in dbt, or other tools in the modern data stack
• Experience developing narratives for developer and executive personas
• Taken open source software solutions to market
• Led competitive intelligence teams
• An understanding of traditional enterprise ETL tooling like Informatica, Boomi, or Talend
• Experience working with internal brand designers or managing external contractors to bring your content to life

Compensation & Benefits

• Salary: $185,000-$251,000
• Equity Stake
• Benefits: In the US, dbt Labs offers unlimited vacation (and yes we use it!), 401k w/3% guaranteed contribution, excellent healthcare, paid parental leave and a home office stipend. For employees outside the United States, dbt Labs offers a competitive benefits package.

What to expect in the hiring process:

• Interview with a Talent Acquisition Partner 
• Interview with Hiring Manager
• Team Interviews (1:1s) that cover the following:
  • • Execution
    • Product Strategy
    • Collaboration/Partnerships
• Live Project Review
• Final interview with one of our Values Carriers