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Senior Manager, Product Marketing (Customer Advocacy)

Full-timeProduct Marketing Manager$141,100-$257,000 Remote
Learning and development budget
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The GitLab DevOps platform empowers 100,000+ organizations to deliver software faster and more efficiently. We are one of the world’s largest all-remote companies with 1,600+ team members and values that guide a culture where people embrace the belief that everyone can contribute.

As a Senior Manager of Customer Advocacy Product Marketing you will own a complete Customer Advocacy program at GitLab. This program is aimed at identifying and recruiting customers to be advocates for GitLab in the market and in their companies. Our goal is to demonstrate momentum as a trusted brand among companies of all sizes – from SMBs to enterprises. As the team leader, you'll set the strategy and hire, coach, and manage a team of product marketing managers that live our values and bring the Customer Advocacy strategy to life. 

What you'll do in this role 

  • Develop a company-wide approach to tell our customer success stories to the market, and motivate customers to be GitLab advocates.
  • Recruit, coach and manage customer advocacy product marketing managers.
  • Set customer advocacy direction, staff for scale and develop the skills and career paths of all team members.
  • Own the quality, effectiveness and performance of the Customer Advocacy team results.
  • Measure and improve the impact, effectiveness, and happiness of the team.
  • Partner and work closely with Sales, Customer Success, Marketing, and Product to drive results. 
  • Make sure the success metrics such as quarterly OKRs are identified, met, and communicated across key stakeholders.

We're looking for 

  • A team-first leader who has demonstrable experience motivating 
  • Strong Customer Advocacy and Customer Marketing experience, specially around customer case studies, references, reviews, and co-marketing development. 
  • People management experience.
  • Strong written and verbal communication skills.
  • A rich background in building customer advocacy programs.
  • Team player with strong interpersonal skills, skilled at project management and cross-functional collaboration.
  • Experience in hiring, scaling, managing and leading a team.
  • Enterprise software company experience.
  • Passionate about customers and telling their stories. 
  • Strong communication skills.
  • You share our values, and work in accordance with those values.
  • Technical curiosity and ability to use GitLab.

Also, we know it’s tough, but please try to avoid the ​​confidence gap​.​​ You don’t have to match all the listed requirements exactly to be considered for this role.


For Colorado residents: The base salary range for this role’s listed level is currently $141,100- $257,000 for Colorado residents only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary. Disclosure as required by the Colorado Equal Pay for Equal Work Act, C.R.S. § 8-5-101 et seq.

Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.  

Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.

GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the Senior Manager, Product Marketing (Customer Advocacy) position?
    The suggested salary for this position is $141,100-$257,000
  • Is telecommuting possible for this position?
    Yes, telecommuting is possible for this position
About Gitlab
GitLab Inc. is an open-core company that provides GitLab, a DevOps software package that combines the ability to develop, secure, and operate software in a single application.
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