Senior Manager, Product Marketing

The Consumer Marketing Team is responsible for best-in-class campaigns that span across many channels with captivating creative that performs. The team works hard to develop campaigns that have sharp product positioning and consistently develop new ways to differentiate Affirm in the market.

You’ll function as a lead of the Consumer Product Marketing team for our Banking and Monetization pillars. We drive marketing strategy and product adoption across product and marketing channels.

The Group Consumer Marketing Manager of Product’s role at Affirm is to deeply understand our market, our consumer needs and use this insight to help inform our product strategy and craft our positioning and messaging. Consumer Product Marketing leads our go-to-market strategy, collaborating with Product Management and other cross functional teams to powerfully launch our products to our consumer. Product Marketing is beholden to the same goals as our product partners, we are laser-focused on driving awareness, adoption and usage. This role will be responsible for shaping the Consumer PMM discipline and team. 

We are looking for a creative, analytical, and detail-oriented product marketing leader with strong communication, relationship building and people management skills. 

What you'll do

• Develop and refine the Consumer PMM team vision and strategy for our Banking and Monetization products

• Provide structure on central messaging strategy projects

• Refine our Consumer GTM strategy, inclusive of new Consumer rhythms such a launch release bundling, event planning, and driving consumer launch cohesion across the organization

• Refine partnership models within marketing org, such as lifecycle marketing partnership

• Team development and growth

• Oversee the team’s development of product launches, announcements, campaigns programs and initiatives

• Provide central guidance on product naming, messaging, positioning and marketing creative

• Influence product strategy, testing, research and content

What we look for

• 10+ years of Product Marketing experience

• Seasoned people leader

• Advanced quantitative and analytical skills. Ability to distinguish between the signal and the noise and make data driven decisions 

• Exceptional prioritization and project management skills

• Powerful storyteller: written, verbal, and visual

• Demonstrated ability to collaborate effectively and build relationships across teams

• Self starter and ability to build programs from scratch: be ready to roll-up your sleeves and get things done

• Experience with top-tier consumer brands with a focus on product education and adoption is a plus

• Experience with mission-driven financial products and services that strive to do things differently from the traditional banking industry is a plus

• Experience with finance, banking, or fintech a plus