Senior Director, Product Marketing

Toast is driven by building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love.

The Toast Product Marketing team is responsible for connecting the Sales, Customer Success, Product, and Marketing teams to inform product development and bring new products to market through customer segmentation, go-to-market strategy and operations, value-based messaging, sales knowledge transfer, and cross-functional marketing activation. In this high-impact team, you will gain substantial senior leadership exposure and the opportunity to drive long-term customer and shareholder value at a hyper-growth startup.

As the Senior Director of Product Marketing, you will have a broad mandate to lead GTM for a full line of business, including strategic planning, product marketing, sales enablement, business operations, and pricing. You will partner directly with a General Manager, as well a senior leaders across R&D, Marketing, Sales, Customer Success, and Finance to develop a cross-functional strategy to hit Toast’s ambitious growth targets. This is a highly challenging and visible role that offers the opportunity to manage and grow a team that has a massive impact on Toast’s long-term growth. The successful candidate will be an experienced product marketer with exceptional skills in cross-functional alignment and leadership, messaging and positioning, market and customer research and analysis, strategic GTM planning, and senior executive communication, as well as a track record of high impact in a high growth technology business and a “get stuff done” attitude.

About this roll* (Responsibilities) 

• Lead the go-to-market strategy, development of messaging and positioning, and launch process for one of Toast’s five lines of business
• Lead research and analysis of key restaurant needs and partner with R&D to develop a product roadmap that delivers new customer value
• Establish annual growth targets and KPIs across product lines  and partner with Marketing, Sales, and Finance to track, optimize, and hit targets
• Take ownership over key bottom-of-funnel conversion and product attach rate metrics and implement cross-functional plans to drive improvements
• Develop messaging and positioning for our products and services that improves brand perception and accelerates growth
• Leverage data to unearth insights into buyer and customer needs and identify market opportunities to inform new marketing and sales strategies for Toast
• Collaborate with Sales Enablement to drive sales productivity through product knowledge transfer, seller collateral, and value-based talk tracks
• Manage, mentor, and hire a high performing team of 10+ product marketers

Do you have the right ingredients*? (Requirements)

• 10+ years of combined experience in product marketing, strategic planning and analysis and operating experience in a high-growth tech business
• Mastery of the foundational product marketing skill set
• Strong ability to navigate complex and ambiguous situations across a fast-growing organization
• Experience building, managing, and developing a high-performing team 
• Track record of leading cross-functional teams to develop a strategic plan and achieve shared go-to-market objectives and sales targets for a line of business
• Strong skill in developing content for and communicating with a senior executive audience to create alignment and buy-in on strategic proposals
• Demonstrated skill in leading hypothesis-based and data-driven strategic research analysis
• Exceptional ability to develop messaging and positioning that accelerates business growth
• Proven ability to uncover and deeply understand the needs and desires of customers and translate those learnings into product and go-to-market strategies

Special Sauce* (Nonessential Skills/Nice to Haves)

• Experience launching new products/features and developing segment-targeted positioning and messaging for a multi-product technology platform
• Experience in B2B sales enablement
• Proficiency in Salesforce, SQL, and Looker
• Previous restaurant industry experience

Our Spread of Total Rewards

• Unlimited Vacation
• Sabbatical opportunity after five years
• Professional Development Reimbursement Program
• Commitment to Employee Wellness through resources such as a quarterly Wellness Stipend
• Various peer and company recognition programs 
• 401(k) and matching
• Medical, Dental, & Vision Coverage
• Mental Health Benefits
• Subsidized backup childcare

*Bread puns encouraged but not required

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