What is the type of contract for this position?

The contract for this position is a Full-time contract

What's the salary range for the Senior Director, Product Marketing position?

The suggested salary for this position is $152,100-$185,900*

Is telecommuting possible for this position?

Yes, telecommuting is possible for this position

Senior Director, Product job at Newfront

Insurance is a trillion dollar market that is fundamental to society, yet it has not modernized — until now.

Newfront is building the modern insurance experience.

We've reimagined the experience for clients, prospects, and employees, altering the way people create, understand, select, transact, and use insurance. We're changing the approach so that it starts and ends with the client, not the product, and empowering people for moments that matter.

Our unique approach recognizes both the vast potential of technology and the fundamental role of insurance experts. We're a technology-driven company with DE&I in our DNA and strong values; we believe people matter most.

Our mission is to define the future of the insurance industry, while instilling a high performance culture in combination with living our Work, Love, Play ethos each day. We value balanced lives and are passionate about creating a culture of wellness that results in healthier, happier, and more productive employees, and more successful clients.

The Role

Reporting to the Chief Marketing Officer, the Senior Director of Product Marketing is a storyteller with a passion for bringing products and service lines to life with words and can build and lead/influence teams to support Newfront’s rapid technology development roadmap. The successful candidate brings significant experience in developing customer-friendly messages and leading impactful go-to-market strategies that result in wide adoption and high client retention within a B2B context. This leader will serve as the primary liaison between product development/management, marketing, and the business lines (sales) to ensure maximum mind share, market share, technology adoption, and revenue growth.

Given the highly cross-functional nature of this role, our ideal candidate will own the positioning and launch plans for our platform and practice lines while enabling our insurance producers to win key deals. This role is instrumental in capitalizing on market opportunities and realizing our results oriented commercial objectives in 2023, and beyond.

Responsibilities

Build our product marketing function (and core processes) with a focus on driving pipeline, solution value, and customer value realization
Be the specialist on our producer needs as well as their potential buyers and influencers/partners
Cultivate a solid understanding of our shifting competitor landscape by developing and sharing market insights on key competitors
Establish the positioning of Newfront’s technology, including developing and maintaining our key differentiators, value propositions and messaging
Work with product ops to coordinate and lead the development and implementation of end-to-end launch plans for new features, solutions and technology integrations
Enable our client-facing teams with materials such as win/loss analysis, battle cards, objection handling, pitch decks, RFP templates, website copy and content, one-pagers, stats and facts, and demo videos
Support the development of our Brand and Demand Generation function by understanding content messaging gaps and developing custom positioning and materials to engage target accounts
Support the Content Marketing function in setting our thought leadership and demand content agenda in line with our commercial objectives
Manage and ensure the success of client marketing initiatives including advocacy, references, community and be a strong contributor to successful upsell strategies
Set clear goals and product marketing Key Performance Indicators with support from the team
Drive the strategic GTM direction for segment growth, including development of core use cases, buyer messaging, sales plays, and industry approach
Build and support analyst relationships (Gartner, Forrester, etc.) and act as a company spokesperson across product areas

Qualifications

10+ years of product marketing experience in enterprise SaaS and/or services, ideally in insurance or financial services. Experience in positioning for the Finance and/or People Operations functions in insurance/employee benefits (or similar) is most ideal
Proven record in successfully developing and leading complex go-to-market strategies for enterprise SaaS products
Consistent record of extracting value-based messaging from technical product specs; experience in digital marketing or content marketing ideal
A highly collaborative leader with penchant for creatively partnering with and influencing cross-functional teams especially Product and Commercial Strategy
Expert at designing and presenting different types of content (one-pagers, sales decks, website content and demo videos); good online copywriting skills are crucial
Strong organizational and project management skills to effectively manage multiple partners and projects with tight deadlines
A doer who thinks strategically and acts tactically
Experienced with people and/or team management including external vendors

What We Offer

An opportunity to work on technology and solutions that are scaling very rapidly and changing the insurance industry as we know it
A chance to join a high-growth company at an early stage
The ability to impact the growth of our company, we value all comments and suggestions!
Transparency across teams and interaction with multiple departments
Competitive pay, employer-paid healthcare, equity

At Newfront, we are committed to hiring diverse talent and supporting an inclusive workplace environment. If you are excited about a role at Newfront but feel you’re missing a few of the qualifications, we still encourage you to apply and tell us about yourself. You may just be the next Newfront team member that we are looking for!

Newfront is proud to be an equal opportunity workplace. Diversity is in our DNA and we believe that creating an inclusive workplace elevates the value we are able to bring to our customers and employees alike. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or any other applicable status protected by state or local law.

If you require reasonable accommodations throughout the application or interview process, please contact us at [email protected]. For information regarding how Newfront collects and uses personal information, please review our Privacy Policy.

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Senior Director, Product Marketing

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