Senior Brand Designer

Role Summary:

Your direction will impact every aspect of Cypress as you strengthen the brand by designing and directing the experience for the marketing website, videos, trade shows, web application, documentation, and the open-source test runner(s). You will work closely with each team (i.e. product, marketing, sales, design, and engineering) to help them with their initiatives and ensure that the final experience maintains a cohesive aesthetic and realizes your vision for the brand. 

During your first year your role will be broad and include:

• Leading the visual direction of various Cypress properties (e.g. product, marketing, docs, etc), and establishing the visual standards and guidelines for all external assets used by the team.
• Helping to design and maintain the components in the design system which is foundational to the brand and the overall user experience of Cypress.
• Ensuring that any content being presented to external audiences is visually engaging, and reflects a positive image of the brand.
• Creating templates for frequently requested assets (e.g. ads, emails, social, etc.)
• Directing projects with other creative professionals who will be creating videos, campaigns, events, swag, etc.
• Collaborating with other designers to provide detailed feedback on their work, and addressing any feedback that they have on your work.

Talent Attributes

• Self awareness: you seek to understand your own behaviors, actions, emotions and traits in an effort to continually improve and develop.
• Collaboration: you work together towards a shared goal, not in service of individual needs.
• Stage Appropriateness: you have experienced growth and scale and understand the impact it has on individual roles, decision making, prioritization and our vision.
• Intrinsic Motivation: you are driven by an internal desire to achieve, succeed and contribute
• Intellectual Curiosity & Agility: you have a perpetual need to learn new information, and with exposure to it you’re able to adopt and modify your thoughts, solutions and outcomes.

Role Attributes

• Analysis: you are able to balance quantitative and qualitative data to inform decisions in both a reflective and predictive manner. Experience with Excel required. 
• Business Acumen: you drive initiatives from a strategic level through business goals and objectives. You create awareness in digging into the business details and by partnering closely with the organization.
• Collaboration: you naturally embed yourself into the teams you work with and seek to become part of their organization.
• Vulnerability: you create trust through vulnerability and honesty to form genuine relationships with employees built on transparency and advocacy. 
• Innovation: you go beyond  “best practices” and discover new ways to solve challenges by diagnosing issues and gathering information. 
• Communication; you value over-communication vs. under-communication. You make sure people are kept up to date on information, ensure everyone has a seat at the table and is heard. 
• Project Management & Organization; must have structured and organized workflow, and ability to project manage lengthy projects with multiple deadlines and stakeholder needs.

Qualifications

• Relevant experience in a similar role (5+ years ideally)
• Advanced experience with tools like Figma, Adobe Creative Suite, Google Docs, Google Slides, etc.
• A strong, visual aesthetic and the ability to lead the vision for the brand.
• A strong track record of managing projects and deadlines with multiple creative professionals.
• An ability to communicate clearly and effectively about design ideas and implementation.
• A healthy appetite to learn and grow, and the desire to share your experience and mentor other designers.
• A basic understanding of developer workflows, testing, and test automation tools such as GitHub, GitLab, Cypress, Percy, CircleCI, Jenkins, etc.

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