Senior Brand Copywriter

About Marshmallow

We started Marshmallow when we found out how unfair insurance prices are for people who move to the UK. All because the industry hasn’t given this huge cohort of people a second’s thought, and isn’t set up to price them properly. 

We saw an opportunity to do things differently, so we made it our mission to back the ones who step outside the norm. Since we started, we’ve helped 100,000s of people get a fairer deal on their car insurance. Using technology, we serve people that are often overlooked by financial services companies, solving important problems for people who need it most. 

We know there are millions of marginalised customers out there. And we know that they face unique problems that most companies aren’t even aware of. We believe that our future is helping these people by learning about their experiences, and building our company around their needs. And there are strong signs that there’s a need for a company like us. Earlier this year we hit profitability, which is a huge milestone, but the most exciting thing is that we’re only just getting started.

How we work

We’re really proud of the culture we’ve created. We push for progress every day, because we know that we’ll only hit big milestones by taking lots of smaller steps. We’re always open to helping our team mates, sharing our ideas, experience and knowledge to solve problems together. We take risks, think creatively and experiment relentlessly to meet our customer’s needs, and never pass blame when things go wrong. We encourage people at all levels to take ownership of their work, and to be bold in challenging how we do things. Everyone has a voice and the opportunity to make an impact. 

And autonomy and ownership are only possible with clear direction. That’s why we collaborate to do in-depth planning twice a year, and make sure we leave with clear goals and objectives that flow from top to bottom. To make sure we’re as aligned as possible across functions, most of our work rolls up into four tribes; Acquisition, Retention, Claims and Pricing, Underwriting & Fraud. Each tribe has multiple teams embedded in it, working cross-functionally to do great work.

We’re so excited for all of the challenges up ahead, and we need more people to help us tackle them! If life at Marshmallow sounds like it could be for you, explore our culture Handbook or read our blog to find out more.

The Marketing Team

 Our marketing team is expanding. This year we’ve got to know our audience, defined our Brand and Marketing strategy, evolved our Identity and have some big plans in the pipeline for 2024.

As we look to drive more customers via our website and increase engagement with our key audiences we need a talented copywriter to help tell the world about our cheaper, fairer and easier-to-use products. The Senior Brand Copywriter will work within the marketing team, helping execute the content strategy across multiple touchpoints including the website, blog, and organic social channels.

They will be a strong champion for our unique brand voice, and will be confident in pushing the boundaries in line with our new brand identity alongside our Lead Content Designer.In doing this, this person will support the marketing team to improve engagement and brand awareness with our target audience by increasing the authority and relevance of our content across our owned channels. To do so, they will also be able to conduct keyword research, competitor analysis, and write on-site content that will help new and existing customers get the most value out of our product.

What you’ll be doing

• Work closely with the marketing team, particularly the brand manager, to understand key audience segments and set content goals / KPI

• Champion our tone of voice, ensuring it is prioritised across marketing touchpoints

• Apply your copywriting skills to product naming, messaging strategy, campaign messaging, web copy, blog copy, social copy, internal manifestos and positioning statements as needed

• Translate complex and jargon-based language into compelling customer content across social and web, working closely with our designers to create compelling content

• Get sign-off for all assets from compliance and marketing leads

• Support Brand Manager and product teams with product launches, delivering the content needed to help achieve launch goals

• Work with our Media, Creative and Paid Search agencies to create and optimise paid ad copy for social media and paid search ads

• Use SEO best practices to inform your blog, landing page and meta-description content, while remaining true to Marshmallow’s tone of voice.

• Own the copy and content workload, feeding back into the marketing team regularly and managing expectations

• Build a strong community across social media by working with customer operations to make sure negative comments are handled appropriately, and by educating the Customer service team to be able to reply to relevant messages in our tone of voice

What we're looking for from you 

• Advanced written communication skills, with copy, content and UX writing experience across marketing channels including web, social and campaign.

• Experience working with a strong brand-led tone of voice, challenging it and helping to evolve it where necessary

• Understanding of SEO best practices to write creative copy that includes effective keyword placement

• Strong skills in ideating and creating original creative content that targets a specific audience 

• Experience in or comfortable to learn how to use Webflow CMS and Figma

How you’ll do it

• A wordsmith through and through. You can turn a phrase like no one else and you’ve got the skills to write across multiple touchpoints. 

• You’re highly passionate about how we communicate as a brand and are happy to challenge when content and copy isn’t going in the right direction. 

• Have experience in driving organic traffic to websites through the use of SEO know-how and content updates.

• Detail-oriented. You can spot a typo or a grammatical error a mile off. And you’d never let content into the wild without checking it’s up to scratch. 

• Reflective and low ego. You’re happy admitting when you don’t know the answer or when you’ve made a mistake. You’ll ask for support from your team and those around you to collaboratively find solutions.

• Autonomy. You are a self-starter who likes to take ownership. You are comfortable making decisions and learning from mistakes

Perks of the job

• Flexible working - Spend at least three days a week with your team in our new collaborative London office, and own your own working hours. The rest is up to you*If this arrangement doesn’t work, don’t let it hold you back. We’re always open to making reasonable adjustments if this is a barrier to you in any way. Let us know and we’ll talk about our options

• Competitive bonus scheme - designed to reward and recognise high performance 🌟

• Flexible benefits budget - £50 per month to spend on a Ben Mastercard meaning you get your own benefits budget to spend on things you want. Whether that’s subscriptions, night classes (puppy yoga, anyone?), the big shop or a forest of houseplants. Pretty much anything goes 💰

• Mental wellbeing support–Access therapy and mental health sessions through Oliva 💚

• Learning and development – Personal budgets for books and training courses to help you grow in your role. Plus 2 days a year - on us! - to further your skillset 🤓

• Private health care - Enjoy all the benefits Vitality has to offer, including reduced gym memberships and discounts on smartwatches 🏥

• Medical cash plan - To help you with the costs of dental, optical and physio (plus more!)

• Tech scheme - Get the latest tech for less 🖥

• Plus all the rest; 33 days holiday (including bank holidays), pension, cycle to work scheme, monthly team socials and company-wide socials every month!

Our process

We break it up into 4 stages:

• Initial call with Sophie Tucker from the TA team (25 minutes).

• A skill-based interview where you will discuss your previous experience with Francesca Bennett from the marketing team (45 minutes)

• A task-based interview where you will present a task to Gwen Jones and Chloe Collins (1 hour)

• A culture interview to check that your work style fits our processes and values (1 hour)

We’ll let you know if you’re invited to an interview or not. But, as a small team with a lot of applications to consider, we can’t give personal feedback on each application.

Background checks

To meet our regulatory obligations as an FCA-authorised financial services company, we need to do some background checks on all new hires. That means carrying out a DBS check and making sure you don't have any live criminal proceedings.

Feel free to ask our Talent Acquisition team if you have any questions about this!

Everyone belongs at Marshmallow

At Marshmallow, we want to hire people from all walks of life with the passion and skills needed to help us achieve our company mission. To do that, we're committed to hiring without judgement, prejudice or bias.

We encourage everyone to apply for our open roles. Gender identity, race, ethnicity, sexual orientation, age or background does not affect how we process job applications.

We're working hard to build an inclusive culture that empowers our people to do their best work, have fun and feel that they belong.