Product Marketing Strategy & Planning Director

Product Marketing Strategy & Planning Director

We are looking for a Strategy & Planning Director who can effectively drive strategic projects, design and implement scalable, key programs, and manage tools and processes for company-wide goals and initiatives that are driven by Product Marketing. This role will have high visibility and involvement in both strategic and operational aspects of product marketing, marketing and organizational initiatives. Further, we are looking for someone with the experience and leadership skills to lead the execution of highly cross-functional Go-to-Market (GTM) activities to support the tremendous growth of Cloudflare’s business.

This role is within our Product Marketing team and reports directly into our Head of Product Marketing. This will be a highly visible leadership role within the organization, which will have a significant impact on the long-term growth of the fast-growing Cloudflare business.

In addition to your functional responsibilities around strategy and programs, you are every bit a key contributor to the Product Marketing goals - you will have a drive and curiosity to understand customer needs, seller needs, executive needs, dig into product details, dig into GTM motions and activities and help the broader team elevate our messaging in a variety of arenas. You will enjoy this role if you like working with fast-paced teams and having autonomy to drive initiatives across all GTM functions in the company. 

Responsibilities

• Own the process design of quarterly planning and execute on tracking and ensuring success.
• Partner with product marketing and broader GTM leadership to develop effective goals, tracking goals throughout the quarter, creating status reports, and ultimately driving accountability.
• Work across product and GTM teams to deliver a framework for product launches and innovation weeks.
• Oversee product launch programs, develop process designs, and project manage launch execution across marketing that include website strategy, campaigns, customer advocacy, product marketing, and seller enablement.
• Consolidate, aggregate, and develop insights around team KPIs for regular leadership review and team visibility.
• Lead the execution of strategic company-wide GTM and operational initiatives that drive operational excellence, project effectiveness, revenue growth, digital transformation, and better customer experience.
• Collaborate closely with product management, sales, operations, and other cross-functional leadership to identify, analyze, and act on critical business challenges and opportunities.
• Build an intimate understanding of the business’s key drivers, proactively proposing ways to increase marketing performance and efficiency.
• Lead the end-to-end lifecycle of a project, from plan development to operationalization to execution to results.
• Create and manage strategy and planning tools and processes that automate and scale GTM goals and initiatives.

Requirements

• 10+ years of relevant work experience, preferably in technology strategy/ops, and program management functions. 10+ years working in Product, Marketing or Sales organizations.
• Participated in the creation of a category-defining company that won in a competitive market, and is looking to do it again.
• Strong leadership, execution, partnering, and influence abilities.
• PMO certifications (PMP, Agile, Scrum, etc.) are a plus. Proven experience on project management/plan development.
• Top-notch business process and financial understanding, data analytics and problem-solving skills, with an ability to synthesize disparate information and data into actionable recommendations.
• Outstanding organizational and communication (verbal, written, and presentation) skills. This role demands someone who is gifted in their ability to communicate effectively with all stakeholders, including executives, across marketing, product management, sales, and comms.
• Proven track record of partnering cross-functionally to deliver quality results.
• Effective team player who is also an independent thinker.
• Self-starter who enjoys working in a fast-paced, collaborative, and innovative high-growth environment.
• Knowledge of the SaaS space and business model.
• Ability to manage ambiguity and navigate unforeseen obstacles gracefully.