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Prestashop

Product Marketing Specialist

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Partenaire clé de la digitalisation du commerce, PrestaShop a pour ambition de devenir la plateforme commerce de référence pour la croissance des entreprises dans le monde, en s’appuyant sur ses valeurs : audace, proximité, ténacité et engagement. Avec près de 300 000 sites qui utilisent déjà son logiciel à travers le globe, PrestaShop est la solution open-source e-commerce leader en Europe et en Amérique Latine. Grâce à PrestaShop Essentials, sa suite de modules qui offre des solutions de paiement sécurisé dans le monde entier, d’analyse de la performance ou encore de webmarketing, et à PrestaShop Platform, son offre d’hébergement, PrestaShop permet aux entreprises de déployer facilement leur commerce à plus grande échelle. En 2020, les sites PrestaShop ont généré plus de 22 milliards d’euros de ventes en ligne.


Within the growth factory, your objective will be to drive demand and usage of products. Your main missions will be:

  • Persona development and segmentation (to better define the target audience)
  • Positioning and messaging that attracts and converts prospects and leads
  • Sales enablement materials that help reps close more deals
  • Competitive intelligence that gives the team a deep understanding of the market
  • Go-to-market strategy and launch plans that outline how the product should be promoted and sold
  • Assets localization and proofreading to guarantee quality across all our main countries
  • Follow up of all marketing activities and coordination with the product and growth teams
  • Reporting, post-launch analysis and lessons learned to improve constantly (test & learn approach)

Must-Have :

  • Digital Marketing & communication strategy
  • Project Management (method & tools)
  • Data-driven (Google Analytics at least)
  • Writing skills (2 languages including English)
  • Ecommerce ecosystem
  • Speaks several languages (ideally English and French, Italian would be a plus)

Preferred Profil :

  • 2 years of experience in a similar position
  • Good interpersonal skills - cross-functional
  • Organized, rigorous, multitasking

Recruitment process

  • 1. Call with our Talent Acquisition Specialist (30 min) 
  • 2. Interview with the Head of the Growth Factory (1h)
  • 3. Use case presentation in front of our Product Marketing Specialist, the Head of the Growth Factory, and the VP Growth(30 min each)
  • 5. Reference check & Final interview with our HR manager (30 min)
Rejoindre la PrestaCrew, c’est rejoindre une équipe composée de profils, d’expériences, et de nationalités très variées. L’engagement envers la communauté PrestaShop, l’audace et l’inclusivité font partie des valeurs que nous portons et défendons au quotidien.

Travailler chez PrestaShop, c'est façonner le e-commerce de demain !
Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • Is telecommuting possible for this position?
    No, telecommuting is not possible for this position
About Prestashop
PrestaShop is a freemium, open source e-commerce platform.
Website
Industry
E-Commerce, Internet
Founded
2007
Size
251-1K employees

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