Product Marketing Specialist

Onna solves the prevalent data issues faced by enterprise businesses today. Enterprises often struggle with managing unstructured data from various collaboration, content, and communication applications, leading to reduced efficiency and missing valuable insights. With Onna, leading organizations connect their disparate data sources, including Slack, Google Workspace, O365, Confluence, Jira, and more, and search across the combined data set, and act quickly when needed. Our data management platform helps corporate IT and legal teams discover and manage their data for eDiscovery, internal investigations, and information governance, all in one easy-to-use platform. With Onna, businesses save time and money by gaining more value from their data earlier in the process.

Dropbox, Electronic Arts, Lyft, Carvana, and many of the world's most innovative companies use Onna.  We support a variety of use cases including eDiscovery, information governance, knowledge management, data migration, archiving, and compliance with data protection laws.  Our  growing team is looking for passionate, enterprising, and visionary product marketing professional to expand our strategic business in the U.S. 

What is it like to work at Onna?

• Thrive in an “anti-ego” setting: Here everybody helps each other, suggests improvements and stays open to change. When we collaborate, we give empathetic, results-based feedback and focus on doing our work better – not hogging the spotlight. 

• Support a shared, ambitious mission: Our shared sense of mission ensures we focus on solutions and positive outcomes. While our objectives are ambitious and we face challenges, the product team works as one united front. 

• Benefit from our team-wide growth mindset: At Onna, we want to see you succeed, which is why we cultivate a learning atmosphere through regular feedback, weekly meetings and mentorship. You’ll feel motivated to do more, challenge yourself and support your team.

• Advance an innovative product for the present and future: Our product team is on the front lines of our Data Management Platform. You’ll be on the ground as our client list grows and our use cases expand to new verticals such as knowledge management, data retention, AI and more. Most importantly, if Onna goes public or gets acquired, you’ll enjoy potential rewards, stock options, new career opportunities and a strong sense of accomplishment. 

• Join a people-centric culture: We may be Digital First, but most importantly we’re people-centric. We build connections through clear conversations, regular feedback, strong relationships and opportunities for teams to get together in-person at least once a year. Everybody is proud to be here and has Onna’s best interests at heart.

Company benefits with you in mind

At Onna, we truly care about each other. To nurture your career with us, we create a culture of openness and offer plenty of resources to support your growth, mental health and well-being:

• Competitive salary package, including an annual bonus and equity.

• Recharge and disconnect with our flexible paid time off policy.

• We all take a break with quarterly Onna Wellbeing Days.

• Home-office setup budget so you can create your ideal remote workspace.

• Monthly stipend to support working from home

• Competitive health insurance package, based on your region.

• 401(k) with matching contribution (US).

• Yearly learning and development budget.

• Take your birthday off. Birthday on a weekend? Choose a day and enjoy.

• Frequent virtual social activities at the team and company level, as well as in-person team gatherings whenever possible. We are Digital First, but we’re definitely not digital only! We value togetherness and we love seeing each other's faces!

What will make you succeed in the position?

• Interface with Product teams to gain an understanding of Onna’s platform capabilities

• Ability to research and synthesize market landscape to inform strategy and deliver  positioning content for go-to-market team

• Outstanding verbal and written communication skills with a keen ability to creatively translate complex technical capabilities into intuitive content and programs.

• Experience developing compelling messaging and curating content that enables go-to-market teams and drives competitive wins.

• Very strong design eye and execution skills 

• Ability to interface at all levels, maintaining strong working relationships across cross-functional teams.

• Extremely strong organizational and time management skills that lend themselves well to working within a fast-paced, often ambiguous environment.

• Experience with enterprise data platforms preferred.

• Ability to set priorities and make data-driven decisions

• Able to navigate the dynamic nature of a startup organization

What will be your mission?

As part of the product marketing team, you will have the opportunity to oversee future product releases and develop efficient product marketing strategies to increase exposure and build loyal audiences for our product and our brand in general.  The ideal candidate for this role is a marketing expert with exceptional presentation and communications skills and a ‘get-it-done’ attitude.

How will you achieve it?

• Perform in-depth market research to understand our target audience’s wants, needs, pain points, and possible buying objections

• Partner closely with product, sales, customer success, partnerships, enablement, and marketing teams to ensure they can confidently articulate our value proposition and differentiation to both new and existing customers.

• Document and map out the customer journey of our potential buyers and adjust our marketing strategies based on your projections

• Plan and participate in activities related to releases of new products in collaboration with relevant teams

• An outcomes-based approach to product marketing that includes clear metrics on the results that programs/content deliver

• Ensure that all of our product-relevant marketing activities adhere to the brand messaging guidelines and resonate with our target audience

• Collect customer testimonials and references and create and edit case studies for our website and other promotional materials

• Help collect and organize competitive intelligence for the product marketing team

• Curate and drive programs to frame and track the competitive landscape.  Segments, participants, strengths and weaknesses.

• Understand target markets and buyers, and identify market insights to inform product strategies and go-to-market activities.

• Develop and roll out messaging that conveys a cohesive and consistent story that supports our vision and differentiates Onna, both internally and externally. 

• Curate a core set of internal and external content including datasheets, pitch decks, videos, and customer stories that align with our strategy and communicate benefits.  

• Serve as a key liaison to bring customer and prospect feedback into the business to inform product, marketing, commercial, and other key decisions. 

• Support marketing efforts by representing Onna at industry events, forums, and webinars, and building content to support lead generation and upsell.

• Provide examples of taking programs from conception to execution, including strategy, goals and results

In short, if you want to join a company where you can continue to grow personally and professionally, where you can achieve real work-life balance, and where you will work on a very collaborative team with authentic people you can rely on…

APPLY NOW!

Learn more about what it's like to interview at Onna here.