Product Marketing Specialist

KOHO’s purpose is to empower Canadians to build a great financial foundation with products that are radically transparent and easy to manage. We first launched in 2017, and we have since built a community of over 1 million users. Leading investors around the globe believe in our vision, and we’ve successfully raised over $320M to make our vision a reality.

The KOHO collective has grown to 250 employees to date. Discover our culture here and get the inside scoop from our team here!

KOHO’s Marketing team is looking for an experienced Product Marketing Specialist to join our team as the lead for all product communications and integrated marketing. As the critical connection between Product and Marketing, you can easily speak both languages, ensuring smooth communication and planning process. Acting as the primary contact in marketing, you have an eye on all the moving pieces and can speak to their roles.

As our Product Marketer, you will drive user growth and product adoption by identifying the target audience, defining a relevant and differentiated product narrative, and developing a go-to-market strategy for each product and service in the KOHO portfolio. This role is highly collaborative, strategic, and able to unite the full marketing stack to a focused goal.

A storyteller at your core, you will own our audience/user research, delivering a company wide hierarchy of value propositions and key features/benefits through a consumer lens. In parallel with the product managers who lead the KOHO app’s development, this role will help inform the product definition and roadmap by providing relevant customer insights and marketing/commercial perspective to the product team.

We invest time and resources into making sure KOHO is as good as the people we hire. Here are some of the reasons we attract the best people:

• Balance Your Life - Company-wide Summer wellness days, Winter holiday closure, unlimited Personal Days, a wellness spending account, and maternity & parental leave top-up.

• Remote First - Work from anywhere in Canada with a budget to set up your home office

• Level Up - Access to 3 in-house certified performance coaches and an annual training budget. 

• Reach Your Goals - Salary assessments twice per year

• The KOHO Culture - We have won 7 "Great Place to Work ®" awards since 2019

The KOHO culture is one of collaboration, creativity, and diverse perspectives. We are committed to building and fostering an inclusive, accessible environment for everyone. If you have any questions, concerns, or requests regarding accessibility needs, please contact [email protected] and the People and Culture team will be happy to help.