Product Marketing Specialist (H/F)

Withings aims to be the most trusted name in clinical grade smart health devices. Already the leading innovator of smart scales, our ecosystem includes blood pressure and sleep monitors, thermometers, and health/activity wearables, too. Ergonomic and unobtrusive, Withings devices appeal to the eye, as well as look after the heart. Our intuitive and reliable interfaces make a daily checkup a breeze, and this helps us to achieve our most important goal: changing people’s lives.

Today, our products power a diverse and growing set of health programs, centered on disease prevention and promoting healthy habits. From remote patient monitoring to clinical research, to chronic disease management, Withings has dedicated solutions that provide the richest array of accurate, real-world data, thanks to our complete ecosystem of connected devices, data connectivity options, and our remote patient monitoring platform.

About The Role

We are looking for a Product Marketing Specialist to join the Withings Health Solutions marketing team. At the crossroad between product, marketing and sales, you are responsible for introducing new Withings products or enhancing existing products by communicating their value internally and externally. This role is key to supporting the acceleration of our business in the coming years.

As the voice of the market, you will develop advanced knowledge of our competitors, the market, and our targets. Working closely with the Product Managers, you will be involved in creating clear & sharp value propositions and positionings. You will work closely with the sales & marketing team by co-creating impacting go-to-market plans based both in Paris and in Boston. You will also work closely with our Sales Enablement Manager to ensure the adoption of your strategies by the sales team.

Responsibilities

• Go-to-market: gather in-depth knowledge of our customers, constantly define and improve product concepts with a clear value proposition, gain knowledge on our competitors
• Assets production: lead assets development with clear objectives serving the rest of the team, working hand-in-hand with the Sales Enablement Manager
• Product updates: gather feedback from customers and end-users to maximize product success, refine our strategy and messages based on the sales team feedback

Requirements

• Enthusiasm for Withings' preventive health mission and the potential of technology to improve our lives
• At least 2 years in a Product marketing position role for a B2B company
• Prior experience in healthcare would be a plus
• Strong ability to collaborate with very global and diverse teams
• Ability to work simultaneously on several projects
• Excellent written and verbal communication skills
• Detail-oriented; strong analytical skills and critical thinking abilities
• Enjoy working in a dynamic, fast-paced environment
• Fluent in English and in French
• Knowledge of collaborative design tools (such as Figma) and collaborative digital workplaces (such as Notion) is a plus

Benefits

Joining the Withings adventure means :

• Joining one of the world's pioneers and leaders in connected health, winner of several awards at the Consumer Electronic Show,
• Contributing to innovative and ambitious projects for the health of tomorrow in an agile and constantly evolving environment,
• Join an international company, member of the FrenchTech 120, with teams based in Issy-les-Moulineaux, Boston, Hong-Kong and Shenzhen,
• Participate in the continuous improvement of our products and services by beta-testing them before their release, especially during our numerous sports sessions with colleagues,
• Benefit from numerous advantages: Stock Options, smartphone and computer of your choice, discounts for cultural and sports activities, company restaurant, and much more,
• Participate in the Withings Med Academy by attending lectures by healthcare professionals to strengthen your knowledge in the medical field,
• Collaborate with passionate colleagues and celebrate each of our successes together!