Product Marketing Manager

Product Marketing Manager (Upmarket) - AMER

Hi there!

We're looking for an experienced, strategic, customer-obsessed product marketing manager to join our rapidly growing PMM team. We’re in the midst of hyper-growth and already serving the automation needs of a global community of 6.5 million professionals, but we’ve only scratched the surface of our nascent product category.

As a Zapier PMM focused on our upmarket GTM strategy, you’ll be an architect of growth helping the business build a path to greater and greater fulfillment of our mission to democratize the power of automation. You will focus on accelerating our growth with larger accounts by translating the value of our horizontal product (e.g. myriad possible use cases) to the specific needs of higher value buyers.

Here are some examples of projects you might work on:

1. Developing positioning and messaging as well as primary use cases to effectively enable our new and growing sales team
2. Working with our Demand Gen and Marketing Programs teams to set campaign strategy that’s deeply grounded in market and buyer insights
3. Conducting competitive analysis to develop a strong POV on how Zapier compares to key players in the market serving a similar buyer audience

If you’re interested in driving your career at a fast-growing and profitable company, read on.

We know applying for and taking on a new job at any company requires a leap of faith. We want you to feel comfortable and excited to apply at Zapier. To help share a bit more about life at Zapier, here are a few resources in addition to the job description that can give you an inside look at what life is like at Zapier. Hopefully, you'll take the leap of faith and apply.

Our Commitment to Applicants

Culture and Values at Zapier

Zapier Guide to Remote Work

Zapier Code of Conduct

Diversity and Inclusivity at Zapier

Zapier is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.

About You

You’re experienced. You have 7-8 years of experience, most recently in enterprise SaaS product marketing with additional experience in integrated marketing or relevant strategic and analytical roles. You've identified compelling market opportunities and advocated for customers to influence product development, and you’ve had clear success developing and owning the GTM strategy to launch and scale compelling products.

You’re a leader. You thrive in ambiguity. You have a natural talent for ingesting diverse stakeholder needs and loads of information in order to distill the most important priorities for you to work on and how to get them done. Driving high visibility, strategic, cross-functional projects end-to-end from vision to execution is your norm, not your exception.

You can read the market. You’re deeply familiar with competitive dynamics, market trends, and where there’s untapped opportunity in the market. You leverage this familiarity to develop positioning that sets your company apart and advocate for changes to marketing and product strategy.

You’re customer-obsessed. You know your current and future customers better than anyone. You understand that big strategic clients have specific needs and expectations, and you’re adept at tailoring your product marketing to the largest individual customers who account for the greatest share of your business’s success. You could regularly conduct research to understand how Zapier can uniquely meet partner needs and expertly translate those insights into actionable recommendations for product and marketing teams alike.

You’re a GTM pro. You intimately understand how to translate the value of our product to your core audience and can deliver the key messages that enable our GTM teams to execute relevant strategic campaigns and programs. 

You’re an outstanding communicator. Your voice is clear and persuasive regardless of the audience, channel, or format. You’re equally comfortable drafting written executive briefings, developing pitch decks, crafting external product messaging for our customers, and everything in between.

The Whole Package

Location: AMER

Our flexible, distributed environment lets us work with the best people from around the world. Zapiens live in 40+ countries, including the United Kingdom, Thailand, India, Nigeria, Taiwan, Guatemala, New Zealand, Australia, and more!

Zapier offers:

• Competitive salary
• Healthcare + dental + vision coverage*
• Retirement plan with 4% company match*
• Profit-sharing program for 100% of Zapiens
• $2,000 annual learning stipend for use on courses, conferences, and more—your choice
• Two annual all-company retreats
• 14 weeks paid leave for new parents of biological or adopted children
• Customized Zapiversary rewards on your 1, 3, 5, 7 and 10 year work anniversaries
• Leading-edge equipment. We set you up with an Apple laptop and provide an additional budget for you to choose other home office accessories and software you may need.
• Time to renew. We encourage Zapiens to take at least 2 weeks off each year. Most of us take 4-5 weeks, in addition to locally recognized holidays.
• Opportunity to work with Zapier’s amazing partners network

*While we take care of Zapiens around the world the best we can, healthcare and retirement plans are currently available specifically in the UK, Canada, and United States.

How to Apply

We have a non-standard application process designed to promote inclusion and equity. We first ask a few questions in our application form that would typically be asked at the start of an initial interview. This helps speed up the process and lets us get to know you a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.

After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to make sure you never go more than seven days without hearing from us.

Zapier is an equal opportunity employer. We're excited to work with talented and empathetic people, and do not discriminate based on race, color, sex, gender identity or expression, sexual orientation, religion, national origin, physical or mental disability, military or veteran status, genetic information, pregnancy, age, or any other status protected by local law. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base.

Zapier is committed to inclusion. As part of this commitment, Zapier will ensure that people with disabilities are provided reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, please contact [email protected].