Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.
At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.
In this exciting role, you will champion a new Xero product used by small businesses. This is a key position and once you have quickly become the product expert you will learn, monitor and deeply understand how your customers, competitors and influencers are changing and responding to your product propositions in order to meet the market for new product innovation. You will drive the adoption and use of Xero’s product by being an extension of our product development teams, as well as working closely with global marketing and sales teams to ensure effective execution of marketing programmes achieving commercial targets.
Your task is to ensure the successful packaging, launch and delivery of Xero’s product to market and optimise its proposition and offering for continued success and adoption.
What you'll do:
- Assessing the market, competitors, industry trends and customer needs. You should know your market, customers and competition better than anyone and integrate this information into your product marketing plans
- Ensuring Product Managers have the right market and customer insights to shape their roadmaps and prioritise the right opportunities to achieve product market fit
- Developing value propositions for products and crafting customer facing messaging for key audiences
- Owning the global go-to-market strategies on behalf of Product and partnering with regional markets and teams
- Driving adoption and usage amongst our customers
- Being the bridge of communication between the product team and other key stakeholders across Xero.
What you'll bring with you:
- Strong product, marketing, or product marketing experience ideally within SaaS or product led organisations.
- Experience working cross functionally with varying disciplines of marketing, product, research, commercial, engineering, design and project delivery will be important to your success
- A strong sense of ownership and the hustle needed to work in a fast-paced tech business
- The ability to build effective relationships with authenticity, diplomacy and drive
Why Xero?
At Xero we support many types of flexible working arrangements that allow you to balance your work, your life and your passions. We offer a great remuneration package with benefits that support a range of lifestyle choices and requirements and the opportunity to participate in Xero’s success through our Long Term Incentive scheme. Xero has rapidly expanding offices in London, Milton Keynes and Manchester and our work environment encourages continuous improvement and career development.
Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. We are a Stonewall Diversity Champion, and Disability Confident committed. So, from the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.