Product Marketing Manager, Wolt Ads

Wolt is a Helsinki-based technology company that provides an online platform for consumers, merchants and couriers. It connects people looking to order food and other goods with people interested in selling and delivering them. To enable this, Wolt develops a wide range of technologies from local logistics to retail software and financial solutions – as well as operating its own grocery stores under the Wolt Market brand. Wolt’s products include Wolt+ (subscription service for customers), Wolt for Work (meal benefits and office deliveries for companies), Wolt Drive (fast last-mile deliveries for merchants) and Wolt Self-Delivery (service for merchant partners with their own delivery staff). Wolt’s mission is to make cities better by empowering and growing local communities. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 29 countries today, 25 of which are with the Wolt product and brand.

So, why work at Wolt?

At Wolt, we’re about getting things done.
You’ll probably enjoy it here if you like taking ownership, developing yourself and being around friendly, humble and ambitious people.
We work hard to make cities into better places, and it’s pretty cool seeing us grow every week. If you’re passionate about building things that just… work, Wolt might be for you.

Our Commitment to Diversity, Equity & Inclusion

We want to have all sorts of people in our team – people like you and me, and people different from you and me. To be able to work with diverse teammates – when it comes to gender, age, ethnicity, life background, sexual orientation, political views, religion, or any other personal trait – we consciously aim to offer equal opportunity for everyone to work with us. This is because we believe diverse teams make the most thought-through decisions and build things in the most inclusive way.

Wolt is embarking on a very exciting journey: to build one of the most important Retail Media ecosystems in the 25 countries we operate, so brands can leverage consumer insights, connect with shoppers via media in-app and off-app and deliver unforgettable brand experiences to our millions of shoppers.

Role Background

We are looking for an experienced Product Marketing Manager to lead our product marketing efforts for our advertising solutions. In this role, you will be responsible for developing and executing go-to-market strategies for new products, ensuring the successful launch and adoption of our ad solutions by clients and prospects.

Our Wolt Ads Product team is responsible for building our Ads business. Together with our in-market sales teams, the Product Marketing Manager is responsible for launching our Wolt Ads proposition and engaging our partners to make sure they understand the value of investing in Wolt Ads. 

The role is about understanding how communications with retailers, manufacturers and restaurants are currently done at the country level, how we can launch and position the value of the different Wolt Ads products, and how to better voice our Sales team feedback internally. 

You will play a critical role in driving the way we communicate and engage with Wolt’s Ads clients, as well as plan the internal and external roll out of our newly created products. We communicate with partners across 25 countries on a daily basis, and you’ll be in charge of building best practices and processes in how we communicate with our clients and sales teams globally.

What you'll be doing

• Collaborate with cross-functional teams to develop product positioning and messaging that resonates with target audiences and aligns with business objectives.
• Create and execute go-to-market plans for new and existing products, including product launch plans, sales enablement materials, and marketing campaigns.
• Develop and deliver product training and sales enablement materials to ensure successful adoption of products by sales teams and clients.
• Conduct market research and competitive analysis to identify customer needs, market trends, and opportunities for growth.
• Partner with the product team to provide customer feedback and insights that inform product development and enhancements.
• Manage the development of product marketing content, including case studies, whitepapers, and product videos.
• Work closely with demand generation teams to drive product awareness and generate leads.
• Monitor and report on product performance metrics, and provide recommendations for product and marketing improvements.

• Bachelor's degree in marketing, business, or a related field.
• Some years of product marketing experienc, ideally in the advertising industry, with a proven track record of launching successful ad products and campaigns.
• Excellent written and verbal communication skills, with the ability to translate technical features into benefits for non-technical audiences.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Strategic thinker with the ability to analyze data and market trends to inform product and marketing decisions.
• Experience working with cross-functional teams, including product, sales, and marketing teams.
• Knowledge of advertising industry trends and best practices.
• Comfortable working in a fast-paced, dynamic environment.

If you are excited about working with the nicest of people, in a high-growth environment, taking ownership, and being part of an ambitious team, then click below to apply and let’s get the conversation going!

What you’ll get by joining us:

• Opportunity to be part of building something exceptional, in an international environment.
• Lots of learning and growth in a globally scaling tech company.
• Along with a competitive salary and benefits, you will also be eligible for our
  long term incentive plan.

Please note that we only take applications through the application portal.  

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