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Warp

Product Marketing Manager

Full-timeProduct Marketing Manager$152,100-$185,900*
Remote
Paid time off
Company-wide events and team-building activities
This job offer is closed.
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About Warp: The cloud-backed terminal for individuals and teams

Warp is modernizing the command line experience to make it more intuitive and collaborative for modern developers and teams, turning the terminal into a real platform to enable engineering workflows. Our mission is to elevate developer productivity, and the team is excited to have this opportunity to radically improve a tool that every developer uses and fundamentally change how software development and devops are done.

We are a company run by product-first builders, building a core product for all developers. We are committed to understanding our users deeply. We believe we will ultimately build the best product and business if that team includes developers and designers from a wide range of backgrounds. The early team comes from Google, Dropbox, Gem, LinkedIn, and Facebook. We are looking for passionate individuals to join us and help bring Warp to the world.

We value honesty, humility, and pragmatism, and our core product principle is focusing on the user. If you’re interested in learning more about our company values and what our engineering team culture is like, please take a look at our internal How We Work guide.

We’re very fortunate to be backed by a great group of venture capital firms. As of October 2021, we closed a $23M Series A, led by Dylan Field (Co-Founder and CEO, Figma). Other investors include Google Ventures, Neo, and Box Group, as well as a network of passionate angels, including Elad Gil (early investor in Airbnb, Pinterest, Stripe, and Square), Jeff Weiner (Executive Chairman and Ex-CEO, LinkedIn), and Marc Benioff (Founder and CEO, Salesforce).

The Product

Here's a quick demo showing some of our current features…

This is just the start, as our plan is to build out a set of experiences in the terminal that don’t exist today like collaboration, environment sharing, rich data types and more.

The Opportunity

The terminal is one of very few tools used by every developer every day, which makes it an ideal gateway to improving all sorts of developer activities. We believe there is an opportunity to build a unicorn-sized business improving the command-line. Our strategy is bottom-up developer adoption, followed by driving revenue through enterprise sales and distribution partnerships. 

To start, our goal is to become the everyday terminal of choice with individual users – immediately usable as a backwards-compatible terminal replacement with the developer’s shell of choice. We have built a closed-source server, which will implement all of the cloud-enabled features. These features will invite users to share their work with others, driving growth and encouraging collaboration. We’ll also focus on building a community and an ecosystem of terminal plugins and apps, creating network effects.

At higher levels of team penetration, we will offer an enterprise plan with features around privacy, security and environment management (e.g. secure distribution and management of API keys). These larger enterprise plans will be the ultimate driver of revenue, along with potential distribution deals for companies that see CLI integrations as a way to reach new customers.

A couple college students, totally unprompted, wrote a piece on why new students should work at Warp as part of their new newsletter they are launching called "Why You Should Join." It's an incredibly well researched and thoughtful article about the market and competitive landscape, and accurately reflects our thesis. Read it here.

Why this role?

We’re hiring our first Product Marketing Manager to drive awareness and adoption of Warp. In this role, you will be leading product launches, and driving on brand positioning and product messaging.

This is an opportunity to work on arguably the most important developer tool ever: the terminal. Warp is still early: you will be the first product marketer and you will be laying the marketing foundation for the company.

You will be part of the Growth team and report to the Growth Lead. The Growth team is responsible for driving user, team, and revenue growth. 

As a Growth Marketer, these are the areas you’ll get to drive…

  • Lead product launches with a focus on driving results and driving awareness in the developer community
  • Develop product messaging and positioning that addresses our users’ and customers’ needs and sets us apart from competitors
  • Work with the Growth PM on pricing and packaging of Warp’s paid products
  • Manage customer-facing programs, managing communications, coordinating feedback sessions, and promoting customer success stories
  • Help Developer Advocates drive deeper engagement of our product through a variety of educational content

You may be a good fit if...

  • You have led product launches at prior companies.
  • You have strong writing and editorial skills, meaning you write with the end user and customer in mind.
  • You have been the point person for customer-facing programs.
  • You have helped products find the right positioning and messaging.
  • You have passion for learning more about the terminal and developer tools—you are unafraid to dive into the nitty gritty technical details.
  • You have a preference for experimentation.
  • You have experience soliciting customer feedback.
  • Bonus:
    • You have used the terminal.
    • You have worked in the developer tools space before.

At Warp, we are dedicated to building a diverse, inclusive, and authentic workplace. So if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in this job description – we encourage you to apply anyways! We are a community of curious learners, and most of us are learning some skills for the first time (like our engineers learning to program Warp in Rust). You might be just the right candidate for this or other roles.

What We Offer

  • Competitive Salary & Equity – we will stretch to get the right talent on board
  • Full Medical, Dental and Vision Benefits
  • Flexible remote-first culture, with WeWork options in SF and an optional office space in NYC for folks who want to work together IRL 
  • 20-days of Paid Time Off
  • 12 US Holidays
  • Twice-a-year company retreats
  • Monthly gym stipend
  • 401(k)
  • Pre-Tax FSA Health Savings Plan
  • Complimentary OneMedical membership

Individuals seeking employment at Warp are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the Product Marketing Manager position?
    The suggested salary for this position is $152,100-$185,900*
  • Is telecommuting possible for this position?
    Yes, telecommuting is possible for this position
About Warp
Warp is a blazingly fast, Rust-based terminal reimagined from the ground-up to work like a modern app. Download here 👉https://t.co/u23h1NRbB9
Website
Industry
Information Services, Information Technology
Founded
2020
Size
1-10 employees

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