Product Marketing Manager

Product Marketing Manager

San Francisco, CA (Preferred)

Truework is on a mission to create trust in every financial transaction. Our core product, Truework Income, provides access to crucial employment and income information needed for mortgage loans, apartment rentals, and the like. We are disrupting a $5B+ industry, previously controlled by legacy credit agencies, with a better product and intense customer focus. We handle hundreds of thousands of income and employment verifications every month, and continue to grow our market share in the mortgage lending and tenant screening markets.

We are looking for a Product Marketing Manager to join our team! You will primarily own our post-sales product story and drive continued value with our top strategic customers and partners. You are expected to craft precise positioning and turn it into clear and consistent messaging and programs that drive buy-in, adoption, retention, and advocacy.

This role will report to the Director of Product Marketing and work closely with Demand Marketing, Revenue Operations, Enablement, Customer Success, and Sales.

At Truework, you would be responsible for:

• Owning the scaled approach to post-sales value with our top customers and partners, with ongoing marketing and enablement programs that drive onboarding, adoption, and advocacy 
• Owning scaled customer programs such as customer case studies, onboarding and upsell content and nurtures, and more
• Deeply understanding the customer, their needs, and various personas within organizations
• Developing and executing product positioning, messaging, and enablement for new and existing products, especially from the existing customer angle and for existing partners
• Creating collateral, including data sheets, case studies, whitepapers, and multimedia to enable customers and partners’ GTM teams
• Collaborating cross-functionally to lead product launches and project managing toward successful execution
• Collaborating with Product Management to influence product roadmap to align with market needs

What we’re looking for: 

• 3-5+ years experience in Product Marketing or other related roles: Customer Marketing, Content Marketing, Sales Enablement
• Prior experience working at a tech startup supporting B2B sales and customer success teams
• A passionate product storyteller, able to create enthusiasm for what we’re building and high-quality enablement across the entire organization
• Experience doing discovery and customer interviews to uncover market insights
• Experience working with external partners and their GTM teams
• Experience developing go-to-market strategy, product positioning, and messaging
• Self-starter who can lead projects independently

About your team at Truework and who you will work with: 

• Manager: 
• Brittany La, Director of Product Marketing 
• Team: 
• Ryanne Murphy, VP of Strategy & Revenue Enablement
• Tram Balmat, Director of Demand Generation
• Victor Kabdebon, CTO/CPO of Truework
  
  

Cash Compensation:

Our cash compensation for this role is targeted at $125,000 - $134,000 for candidates based at our HQ in San Francisco. Final offer amounts are determined by multiple factors including candidate expertise and may vary from the amounts listed above.

Benefits

Truework is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Truework considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Truework is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

If you have any questions before applying, please do not hesitate to reach out to the recruiter in charge of this role, Tamara Stanic ([email protected]).