Product Marketing Manager

Bokun, a fast-growing subsidiary of TripAdvisor Inc., is a leading reservation system and marketing platform for tours and activities operators globally that enables them to streamline their back-end operations and connect to an ecosystem of online travel websites to grow their business.  

We are looking for a creative, results-oriented, data-driven Product Marketing Manager whowill work closely with product managers to lead efforts to grow Bokun. This role will have a strong emphasis on optimizing conversion by leading marketing tests and customer research. This person will also oversee creation, execution, and optimization of marketing campaigns which includes emails, in-product comms and webinar

 You will:

• Set growth and retention targets and create quarterly marketing plans
• Develop product positioning, value propositions, and key messaging to be used in product development and marketing campaigns throughout the customer journey
• Drive the go-to-market plan and post-launch marketing programs with product managers, account manager, and sales
• Establish hypotheses and design frequent marketing experiments to improve conversions in any part of the funnel
• Identify and segment target customers, their pain points and needs through qualitative and quantitative research, and solutions to meet those needs
• Review competitor products and marketing, and drive ongoing differentiation
• Work closely with product managers, engineers, and the entire Bokun team to develop new products and enhance existing products, ensuring that the voice of the customer is always represented
• Establishing optimal pricing for the product with product managers and sales

You have:

• A BA/BS degree; MBA a plus.
• 3+ years in product marketing, growth, or analytical roles
• Extensive knowledge of email and in-product marketing for both acquisition as well as lifecycle marketing
• Strong quantitative ability, and excellent written and oral communication skills
• Comfort in a face-paced, entrepreneurial, start-up environment
• Experience with platforms is a plus for testing (Optimizely),analytics tools (Google Analytics), and marketing automation platforms (Intercom, Hubspot, Iterable etc)
• Prior experience in Saas Products is a plus