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Tripadvisor

Product Marketing Manager

Full-timeProduct Marketing Manager$148,500-$185,900*
United States
This job offer is closed.
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Bokun, a fast-growing subsidiary of TripAdvisor Inc., is a leading reservation system and marketing platform for tours and activities operators globally that enables them to streamline their back-end operations and connect to an ecosystem of online travel websites to grow their business.  

We are looking for a creative, results-oriented, data-driven Product Marketing Manager whowill work closely with product managers to lead efforts to grow Bokun. This role will have a strong emphasis on optimizing conversion by leading marketing tests and customer research. This person will also oversee creation, execution, and optimization of marketing campaigns which includes emails, in-product comms and webinar


 You will:

  • Set growth and retention targets and create quarterly marketing plans
  • Develop product positioning, value propositions, and key messaging to be used in product development and marketing campaigns throughout the customer journey
  • Drive the go-to-market plan and post-launch marketing programs with product managers, account manager, and sales
  • Establish hypotheses and design frequent marketing experiments to improve conversions in any part of the funnel
  • Identify and segment target customers, their pain points and needs through qualitative and quantitative research, and solutions to meet those needs
  • Review competitor products and marketing, and drive ongoing differentiation
  • Work closely with product managers, engineers, and the entire Bokun team to develop new products and enhance existing products, ensuring that the voice of the customer is always represented
  • Establishing optimal pricing for the product with product managers and sales

You have:

  • A BA/BS degree; MBA a plus.
  • 3+ years in product marketing, growth, or analytical roles
  • Extensive knowledge of email and in-product marketing for both acquisition as well as lifecycle marketing
  • Strong quantitative ability, and excellent written and oral communication skills
  • Comfort in a face-paced, entrepreneurial, start-up environment
  • Experience with platforms is a plus for testing (Optimizely),analytics tools (Google Analytics), and marketing automation platforms (Intercom, Hubspot, Iterable etc)
  • Prior experience in Saas Products is a plus
Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the Product Marketing Manager position?
    The suggested salary for this position is $148,500-$185,900*
  • Is telecommuting possible for this position?
    No, telecommuting is not possible for this position
About Tripadvisor
Préparez votre prochain voyage, lisez des avis et obtenez des conseils de voyage de notre communauté sur les hébergements et les activités. Profitez d'offres sur les hôtels, réservez l'attraction ou la visite parfaite et trouvez une table dans les meil...
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Industry
E-Commerce, Hospitality

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