Product Marketing Manager, Team Communication

We are looking for a strategic product marketer to launch a new communication product and drive ongoing growth for the product. As a Team Communication PMM, you will partner with cross-functional teams across Square to bring a new product to market that helps sellers scale their communications with their teams. 

The ideal candidate will have a solid understanding of product strategy, funnel optimization, and marketing execution. We are looking for someone who has experience across the full acquisition funnel and product lifecycle, and is an excellent cross-functional collaborator. Reporting to the Staff PMM Lead, the Team Communication PMM will play a pivotal role in defining and driving marketing strategies to grow the subscriber base in new and existing markets.

You Will:

• Lead an end-to-end global GTM launch of a new product, ensuring all customer-facing teams are on-message and maximizing each channel

• Partner closely with Product Management, Design, Data Science and Engineering to determine the product strategy and feature roadmap

• Be the expert in Team Communication’s product positioning, value propositions, and foundational messaging to be used in product development and marketing campaigns

• Develop and implement data-driven lifecycle marketing strategies to promote product growth and retention

• Track marketing program performance and improve through continuous testing

You Have:

• 5+ years of experience in product marketing, growth or lifecycle marketing in consumer or SMB tech  

• Experience working closely with product management, engineering, analytics and design to scale products

• Proven success in growth and lifecycle marketing via email, in-product, content marketing, and other owned channels 

• Ability to strategically plan and execute go-to-market initiatives to drive product awareness and usage amongst priority audiences  

• Ample experience working with and influencing cross-functional partners (marketing design, copywriting and web)

• Familiarity with marketing automation, A/B testing and analytics tools   

• Genuine interest in and curiosity in helping small businesses succeed

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $184,100 - USD $225,000
Zone B: USD $171,200 - USD $209,200
Zone C: USD $162,000 - USD $198,000
Zone D: USD $152,700 - USD $186,700

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. 

Benefits include the following:

• Healthcare coverage
• Retirement Plans including company match 
• Employee Stock Purchase Program
• Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance 
• Paid parental and caregiving leave
• Paid time off
• Learning and Development resources
• Paid Life insurance, AD&D. and disability benefits 
• Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources 

This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.