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As Product Marketing Manager, you take part in a complete marketing experience around every facet of the product's journey. Working hand in hands with our Product Expansion and Acquisition teams, you are in charge of marketing our product portfolio in France – from launch to adoption.
This means you will work with a cross-functional team across Product Expansion, Sales, CRM, Brand, Corporate & Affiliates Marketing, Performance, and more.
We're looking for a Product Marketing Manager who can help own our positioning for current and future products. This includes our website copy, sales enablement materials and internal messaging. We believe Product Marketing should also be closely involved in product development to conduct research and identify gaps in the market for our product to fill.
Your missions ?
- Product marketing strategy per segment, including relevant market and competitive research.
- Develop a clear and deep understanding of target segments, personas and use cases.
- Articulate each persona and develop internal sales materials and tools relevant to segments and personas.
- Create product-related tools and presentations for awareness, trials, adoption, engagement. Enable sales to effectively tell the stories of our products with decks, demos and videos.
- Own the product marketing framework for all launches and releases.
- Help our inbound team craft sequences that align with personas and business objectives.
- Collect feedback from the sales team, account managers and directly from customers to adapt product positioning and innovation.
- Learn the Swile product inside and out. Understand the core product vision and how each product rollout aligns with the overall Swile value prop.
- Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
The right fit for us ?
- Has taken a new product to market before, creating the positioning and Product roll-out strategy
- Has worked closely with product teams (engineering, design, product) in the past
- Self starter, highly intrinsically motivate
- Independent thinker and executor - takes projects from start to finish
Our values ?
- We are Team-Players: We succeed as a team! Learning, growing and taking off together is what drives us on a daily basis
- We are Doers: Being creative, curious, and wanting to build things with a test and learn mindset, this is who we are!
- We move Fast: The ability to be organized, adaptable and innovative to keep up with technological advancements in the market!
- We Stay Hungry: Our ambition has no limit, and this requires humility, questioning, and the will to always set the bar higher!
- We are Ambassadors: As we are the first and daily users of our product, speaking about Swile gives us pride!
- We cherish our Values: Very committed, Swilers are passionate about maintaining our culture.
Our recruitment process ⚡
- Video interview: 30 minutes
- Hiring manager interview: 45-60 min with evaluation of soft/hard skills, teamfit, background, team/job information)
- Business Case: A Business Case that you will present in front of our team
- Swilers interview: 30 minutes / During this stage all our Swilers can be called in and contribute to a skills assessment of candidates (focus on culture and values). Interviewers will be able to meet candidates without cognitive bias and have constructive feedback on their interpersonal skills and know-how. Involving all of our employees in the success of our hiring process is an integral part of our culture and values
- Final Round: 60 min
- Our hiring process lasts on average about 2 weeks, and offers usually come within 24 hours.
Questions & answers for this position
- What is the type of contract for this position?The contract for this position is a Full-time contract
- Is telecommuting possible for this position?No, telecommuting is not possible for this position
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