Product Marketing Manager

About This Role

Strava is the leading social platform for athletes and the largest sports community in the world, with over 100 million athletes in 195 countries. If you sweat you’re an athlete, and Strava’s mobile apps and website connect millions of active people every day!

Our team is looking for a Product Marketing Manager to lead efforts on Strava’s Progress offering – the Progress Tab, its hero features (Fitness, Relative Effort, Training Log) and Recover Athletics (prehab and injury prevention app included in Strava’s subscription). This role is a phenomenal opportunity to take this feature set and make it an integral part of one’s athletic life through encouragement, motivation, and celebration.

A key partner to the product management, research, analytics, and design teammates working across Progress and Recover Athletics, you’ll be a hardworking advocate for athletes around the world, working to craft the product roadmap based on your powerful analysis. As someone motivated by starting things, you’ll also scope, initiate, and implement a portfolio of innovative full-funnel marketing programs to message the unique value of this offering and scale this business line.

You’re passionate about this opportunity because you will:

• Get a deep understanding of our athletes, their needs, and motivations.
• Craft the positioning and value proposition for the Progress and Recover Athletics offerings.
• Partner closely with research, product, analytics, design to ground our product marketing strategy in the athlete experience.
• Own go-to-market strategy and success for Progress and Recover Athletics on and off Strava.
• Build and grow ways for athletes to use, engage with and get the most of those features over time.

You will be successful here by:

• Being a champion and vocal supporter of the athlete's experience and needs.
• Honing your deep product and marketing expertise to craft go-to-market strategies for new features and build lifecycle marketing and engagement loops to support existing features.
• Actively driving collaboration and alignment across a range of partner teams in order to build, refine, communicate, and scale features and new messaging approaches.
• Challenging the status quo, helping to drive inclusivity, examine bias, and drive forward progress on our anti-racism commitments through your work and approach.

We’re excited about you because:

You have 2+ years of experience in consumer product marketing,

• understanding of the fitness industry is a plus
• You are incredible when it comes to working optimally across different teams, from marketing to product to engineering
• You’re analytical and informative, as good in a spreadsheet as you are in a design review
• You’re fascinated by consumer behavior and want to learn what motivates people to come together through a shared love of sport and what benefits Strava can provide to Athletes with regard to Progress and Recover Athletics
• You love building integrated marketing campaigns to connect with Athletes where they spend their time, including CRM and social media
• You love to be creative and are energized by challenges
• You can refine phenomenal ideas over time, adjusting marketing tactics and plans as needed
• You can prioritize ruthlessly, and make good on your commitments

About Strava

Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. And with billions of activity uploads from all over the world, we have a humbling and audacious vision: to be the record of the world’s athletic activities and the technology that makes every effort count.

Strava builds software that makes the best part of our athletes’ days even better. And just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community – we are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

In light of the global pandemic, Strava is currently working in a fully remote capacity. As always, we remain committed to fully supporting our employees, especially their mental health and wellbeing, through these challenging times. Despite challenges in the world around us, we are continuing to grow camaraderie and positivity within our culture, and we are unified in our commitment to becoming an antiracist company. We are differentiated by our truly people-first approach, our compassionate leadership, and our belief that we can bring joy and inspiration to athletes’ lives — now more than ever. All to say, it’s a great time to join Strava!

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

California Consumer Protection Act Applicant Notice

For more information on compensation and benefits, please click here.