Product Marketing Manager

TIDAL was founded for artists by artists as the next innovative streaming platform to bring value back to the music industry. We empower artists with the products, resources, services, and content required to take control of their careers and connect more deeply with fans. Available in over 60+ countries, TIDAL continues to help artists break down economic barriers to continue creating what’s next in culture. TIDAL is part of Block, Inc. (NYSE: SQ), a global technology company with a focus on financial services.

We are looking for a product marketer who can bring proactive planning, strong marketing instincts, and exceptional stakeholder management to grow TIDAL’s core streaming product experience. As an individual contributor (IC) Product Marketing Manager, you will partner closely with a wide range of teams from product management and design to go-to-market teams to shape and launch new music experiences for our listeners. You’ll represent the voice of the customer, be the market expert, and influence product strategy and GTM strategy through landing product positioning, messaging and channel strategy. You will be expected to be a leader on our PMM team, evangelizing new processes and systems to drive strong business outcomes. This role is remote friendly (U.S. and Canada). #LI-Remote

You Will:

• Lead GTM strategy for our core streaming experience

  • Oversee goal-setting, customer insights and segmentation, market analysis, pricing and packaging, positioning, messaging and channel strategy for the TIDAL product

  • Monitor and manage business performance metrics to drive improvements to product adoption and growth

  • Own strategic recommendations to senior leaders and stakeholders

  • Collect customer feedback and champion actionable insights to develop programs for referrals, product web strategy, and ongoing customer research 

• Manage GTM campaigns and partner closely with cross functional teams

  • Be the leader for streaming product and feature launches, collaborating closely with teams across Marketing, Creative, Communications, Lifecycle, Label Relations, CS and more.

  • Oversee and coordinate marketing campaigns, from briefing and marketing asset development to post-launch measurement and analysis

  • Monitor and optimize product and feature launches

  • Collaborate with Marketing and Finance teams to inform marketing budget allocations based on growth opportunities and business objectives

• Support product development

  • Partner closely with Product Management to identify customer pain points and opportunities, brainstorm solutions, and validate them directly with customers 

  • Advocate for the optimal product experience on behalf of the customer and be willing to roll up your selves to define customer messaging 

• Champion marketing experimentation 

  • Test in measurable and scalable marketing and product programs that can drive meaningful business impact

You Have:

• 5+ years of experience in product marketing, working on fast-growing software products (music, entertainment or consumer a plus)

• Demonstrated success partnering closely with a broad set of GTM teams to execute on campaigns (ie. Marketing, Creative, Customer Success, Partnerships, Lifecycle)

• Experience initiating and managing strategic research projects to inform product and marketing decisions

• Experience working with product management, design, engineering and analytics partners to scale new features 

• Experience using data and analytics to help build top-notch GTM strategy and launch marketing campaigns

• Self-starter who embraces ambiguity, loves problem solving, and thrives on high levels of autonomy

• An ability to excel at both the strategic and tactical levels to consistently meet planned objectives 

• Exceptional written and verbal communication skills

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $135,200 - USD $202,800
Zone B: USD $125,800 - USD $188,600
Zone C: USD $119,000 - USD $178,400
Zone D: USD $108,200 - USD $162,200

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. 

Full-time employee benefits include the following:

• Healthcare coverage (Medical, Vision and Dental insurance)
• Health Savings Account and Flexible Spending Account
• Retirement Plans including company match 
• Employee Stock Purchase Program
• Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance 
• Paid parental and caregiving leave
• Paid time off (including 12 paid holidays)
• Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees) 
• Learning and Development resources
• Paid Life insurance, AD&D, and disability benefits 

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

We’ve noticed a rise in recruiting impersonations across the industry, where individuals are sending fake job offer emails. Contact from any of our recruiters or employees will always come from an email address ending with @block.xyz, @squareup.com, @tidal.com, or @afterpay.com, @clearpay.co.uk.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

While there is no specific deadline to apply for this role, on average, U.S. open roles are posted for 70 days before being filled by a successful candidate.