Product Marketing Manager, Square for Retail

The Product Marketing Manager ensures that the right customers are getting the right message, through the right channels and represents the customer's voice in product strategy decisions. The ultimate goal is to make sure we are building the right products for our audiences, and to drive growth and usage of the products within the portfolio.

We are looking for a strategic, creative and data-driven marketer to join Square as a Product Marketing Manager on Square for Retail, a purpose-built Point of Sale solution for retail business owners. Focused on the Inventory Management or Order Fulfillment product areas, you will support the global growth of this SaaS offering, help define marketing and product strategy, product positioning, packaging and pricing, and lead the development & execution of new product and feature go-to-market plans.

Reporting to the PMM Lead, you will:

• Identify target customers, their inventory management and order fulfillment needs, and understand how products will meet those needs through surveys, interviews, and product usage

• Partner and work with Product Management, Design and Engineering to determine the product strategy and feature roadmap 

• Develop product positioning, value propositions, and messaging to be used in product development and marketing campaigns

• Lead go-to-market plans, ensuring that all customer-facing teams are on-message and maximizing each channel

• Develop lifecycle marketing programs aimed at optimizing product growth and retention

• Track marketing program performance and increase through continuous testing

• Review competitive offerings and promote ongoing differentiation

• Work with partners across a variety of disciplines and teams across a matrixed organization

You Have: 

• A BA/BS degree or equivalent practical experience
• 5+ years working in product marketing, growth or lifecycle marketing, or similar go-to-market experience
• Previous background in SaaS marketing, preferably with experience in either consumer apps / technologies, early stage startups, or with exposure to small business audiences
• Experience working with product and engineering teams
• Strong quantitative analytical ability and excellent written and oral communication skills
• Genuine interest in and curiosity in helping small businesses succeed

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Perks

We want you to be well and thrive. Our global benefits package includes:

• Healthcare coverage
• Retirement Plans
• Employee Stock Purchase Program
• Wellness perks
• Paid parental leave
• Paid time off
• Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD54566975, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD54566975 is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.