Product Marketing Manager, Solutions

About the Role:

Fivetran is building data pipelines to power the modern data stack for thousands of companies. We’re looking for a collaborative and strategic Product Marketer to develop solutions for emerging analytic use cases and support new connector launches. 

Product Marketing at Fivetran is responsible for customer and market insights to drive product messaging and positioning, go-to-market strategies, while influencing demand generation campaigns to drive product growth. The role partners closely with product, sales, demand generation, content, and sales enablement. You will be familiar with the customer lifecycle from acquisition to expansion to shape product interest, evaluation, purchase, and growth.

This is a full-time position based out of our Oakland/Denver office, or remote for the right candidate.

Technologies You’ll Use: 

Salesforce, Height (or similar project management tool), Looker, Heap, Figma, Uberflip

What You’ll Do:

• Develop messaging and positioning on how Fivetran’s product works for our emerging solutions (finance analytics, operational analytics, HR analytics, etc.) and distribute to sales teams for enablement and demand generation teams for lead development, and track performance metrics
• Drive successful cross functional alignment on go to market strategy for priority solutions with growth opportunity through market & customer research, internal analytics, and partnering with Product & Sales teams
• Structure ambiguous approaches to analytic use cases and partner with Product & Sales to find workable solutions for customers to drive growth
• Increase new business through salespeople support & self-service by translating complex product features for priority solutions and distilling into effective sales enablement and self-service content for prospects
• Own, revamp, and create new collateral including data sheets, pitch decks, blogs, and more
• Develop growth campaigns targeted at prospects and customers, through webinars, events, demos, webpages, emails, and more
• Work across the Product Marketing team to develop, collaborate, and execute solutions-based messaging and campaigns

Skills We’re Looking For:

• Familiarity with Product Marketing and/or Product teams: You are familiar with ideating and executing end-to-end product launches with cross-functional teams.
• Experience working with Sales teams: Whether it’s been enabling teams, crafting messaging for sales pitches, or being a former member of a sales team, it’s important that we understand how to best support our GTM counterparts.
• Highly-organized with a project management track record: You’ll be coordinating projects and work streams across many different teams, responsible for collecting and maintaining customer materials and research. You will help us up level not only the quality of work we produce but the amount and accessibility of it.
• Desire to build & prioritize: This role will require you to learn about different analytic use cases, and build messaging for them, and maintain an understanding of them. You will need to balance the use cases and workload for each based on customer impact. Prioritization will be key.
• In-person, virtual, and written communication prowess. You will be working with customers, sales, product and marketing at Fivetran. You should have deep empathy for users and are able to adapt how you communicate to reach and engage your audience regardless of medium. You excel at verbal and written communication, knowing how to repurpose marketing material into different mediums while ensuring consistency in messaging & value proposition.

Perks and Benefits:

• 100% paid Medical, Dental, Vision and Basic Life Insurance. Benefits begin on your first day!
• Option of Health Savings Account (HSA) or Flexible Savings Account (FSA)
• Generous paid time off (PTO) plus paid sick time, holidays, parental leave, and volunteer days off
• 401k match program
• Eligible donation match program
• Monthly cell phone stipend
• Home office setup reimbursement program for 100% remote employees
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team building activities
• Pet Insurance
• Commuter benefits to help with transit and parking costs
• Employee Assistance Program (EAP)
• Referral Bonuses
• RSU's - every employee is granted RSU's when they walk in the door
• Annual Camp Fivetran trip that brings together every employee from around the world

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