Product Marketing Manager

YOUR ROLE

As a Product Marketing Manager at Shift, you will own the go-to-market plan and product positioning for Shift’s AI-powered products, which are helping to transform the insurance decision-making experience. At Shift, Product Marketing plays an instrumental role in defining the go-to-market strategy and driving growth for our products. The role is responsible for developing and communicating this story to both internal and external audiences to fuel awareness, understanding and demand.

You will develop a deep understanding of the insurance market landscape, product offerings, and coordinate across product, sales and marketing to ensure that Shift’s go-to-market teams have the knowledge and tools required to build pipeline, convert leads into opportunities, and win customers.

We will consider candidates based in Boston and the U.S. Northeast Region

YOUR RESPONSIBILITIES

• Own go-to-market strategy for new Shift AI-powered products
• Drive ongoing awareness building, growth and adoption of the products; including acquisition, cross-sell, and retention strategies
• Build relevant thought leadership content for buyer roles (e.g. white papers, brochures, social media, Web pages, online events)
• Build differentiated positioning, messaging and value propositions
• Support sales enablement with content such as playbooks, presentations, battlecards, scripts, training
• Conduct product specific market validation including message testing, win-loss analysis, pricing and packaging strategies
• Gather voice of customer to gain deep understanding of our customers and product feedback loops for both product and marketing teams 
• Perform competitive analysis and deliver competitive intelligence to the field
• Coordinate closely with Product Management to develop and manage market-facing product roadmaps
• Act as subject matter expert to sales, campaign/field marketing, and other Go-to-market functions

QUALIFICATIONS

• 7+ years of successful product marketing/product management experience in a B2B SaaS company
• Highly agile, ability to adapt in a fast paced environment with new and emerging products
• Growth minded – ability to analyze sales pipeline to detect and fix issues in the marketing and sales process
• Able to effectively partner with product management to understand product strategy and technical features
• Strong collaborator with field marketing, sales enablement, and creative teams to produce compelling content and campaign support
• Excellent communication skills, including oral written, and non-verbal; you know how to make complex things seem simple
• Strong  storyteller, with proven writing and presentation building skills - willing to sweat the details to get the messaging and positioning right
• Strong project management; able to organize, plan, prioritize, and meet product marketing deadlines
• Experience working with CRM, Marketing Automation and Sales Enablement systems such as Highspot, Seismic, Salesforce, Hubspot, Allocadia, etc.
• Knowledge of the insurance / financial services industry is preferred
• Knowledge of the AI/analytics space is preferred
• Based in the US (Boston Preferred)
• BA/BS/MBA/Equivalent Experience