Product Marketing Manager

Who we are:

Sardine helps fintech, crypto, and web3 companies "move money confidently" by developing fraud, compliance, and payment infrastructure. With Sardine, builders can focus on growing their business instead of spending time, fighting against fraudsters. We're growing incredibly fast and powering over 100 customers around the world, like Brex, Bakkt, Metamask, Brave, and RelayFi.

Our culture:

• We have hubs in Bay Area, NYC, and Toronto. However, we have a remote-first work culture. #WorkFromAnywhere

• We hire talented, self-motivated people and get out of their way

• We value performance, not hours worked (or what time you work). We believe you shouldn't have to miss your family dinner, your kid's school play, or doctor's appointment for the sake of adhering to an arbitrary work schedule

Location:

• US (From Home / Beach / Mountain / Cafe / Anywhere!)

• We are a remote-first company with a globally distributed team. So you can find your productive zone and work from there

About the Role:
We're seeking an experienced Product Marketing Manager to join our fast-growing team of fraud fighters. Our SaaS-based risk platform is designed to help financial institutions and retail businesses accelerate their growth, while reducing their fraud and compliance risk. As a Product Marketing Manager, you will be responsible for developing and executing marketing strategies to promote our platform and drive customer acquisition and retention. You will work closely with our product, sales, and design teams to ensure that our products are positioned effectively in the market and meet the needs of our target customers.

You will:

• Develop product positioning, messaging, and go-to-market strategies to drive adoption and usage of our platform.

• Conduct market research to understand customer needs, competitive landscape, and industry trends.

• Work with the product team to extract the key features and benefits of our platform and how we solve real customer problems.

• Collaborate with the content team to develop compelling marketing materials, including sales collateral, whitepapers, and webinars.

• Work with the sales team to develop product demos, case studies, and customer success stories.

• Support partner marketing initiatives by collaborating on joint marketing materials and campaigns.

• Continuously analyze and optimize marketing programs to improve conversion rates and increase customer lifetime value.

• Track and report on key marketing metrics to the executive team
  

An ideal candidate has:

• 5+ years of experience in product marketing for B2B SaaS or enterprise software, specifically in the fraud prevention or compliance space.

• Demonstrated success in developing and executing product positioning, messaging, and go-to-market strategies.

• Strong analytical skills and experience using data to inform marketing decisions.

• Excellent communication and presentation skills, with the ability to distill complex concepts into simple, compelling messaging.

• Proven ability to work cross-functionally with product, sales, and customer success teams to deliver results.

• Experience collaborating with partners on joint marketing initiatives.

• Comfortable in a fast-paced startup environment with a "roll-up-your-sleeves" attitude.

• Familiarity with the financial services or eCommerce industry is a plus.

Salary Range (Base pay): $175,000-$200,000 + Equity

Benefits we offer:

• Generous compensation in cash and equity

• 7-year for post-termination option exercise (vs. standard 90 days)

• Early exercise for all options, including pre-vested

• Work from anywhere: Remote-first Culture

• Unlimited paid time off and minimum 2 weeks/year of mandatory vacation

• Company-wide offsites, the last one was at Miami

• MacBook Pro delivered to your door

• One-time stipend to set up a home office — desk, monitors, etc.

• Monthly meal stipend

• Annual Learning Stipend

• Annual health and wellness stipend

• Monthly meet-up stipend

• Unlimited access to an expert financial advisory

Join a fast-growing company with world-class professionals from around the world. If you are seeking a meaningful career, you found the right place, and we would love to hear from you.

Compensation