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Xero

Product Marketing Manager - Platform

Full-timeProduct Marketing Manager$152,100-$185,900*
Melbourne, Australia
Learning and development budget
This job offer is closed.
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Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. 

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

About the Team: 

Product Marketing at Xero is in an exciting and high growth phase. We work closely with Product and Customer teams across the business to bring a holistic view of customer needs to Product, and translate product initiatives into customer value. We do this so that we deliver differentiated product value to customers as efficiently and effectively as possible.

About the Role: 

As the Product Marketing Manager for Platform, you will be helping to position and grow Xero’s Platform-as-a-Service and Platform Engineering solutions amongst internal customers.  You’ll also work with the Product and Customer teams to introduce new Platform services to small business customers and their advisors. 

Xero’s Platform team helps to accelerate the delivery of value to customers quickly, securely and easily.  The team is there to ensure that all features of Xero are launched consistently and with stability.  You will need to quickly become the go-to expert on the needs of the customer and the value of our platform products to tie everything together through clear and concise propositions. You will learn, monitor and deeply understand how your customers - internal and external, competitors and influencers are changing and responding to your propositions across multiple regions. You will work closely with multiple stakeholders across the business including product management, product design and go-to-market teams.

You’ll build awareness of Platform offerings amongst the broader Xero to ensure effective adoption of services in collaboration with the Platform leadership team.  The team has a well defined vision and need a Product Marketing Manager to help them realise that vision.

What you'll do:

  • You will be a key contributor in assessing market opportunity
  • Lead Customer Value Propositions, including development, maintenance, and custodianship throughout Xero
  • You will be the primary Product representative on Go-To-Market programs, to ensure we release product efficiently and effectively
  • Lead the collaboration with Customer/GTM teams on product growth opportunities
  • You will build the profile of the Platform amongst internal customers

What you'll bring with you:

  • Proven experience in the creation and development of product strategy, positioning and messaging
  • Ability to think strategically, work independently and effectively in a fast paced environment
  • Experience working in a global role across geographies, and in an agile environment with Product Managers and development teams will help you succeed in this role
  • Experience with issues management will be advantageous 
  • Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently
  • Experience managing customers through change
  • Proven ability to build productive relationships with both technical, design, and marketing teams
  • 5+ years in a product marketing or marketing role (preferably within a SaaS organisation)
  • Loads of initiative and able to lead virtual teams and work autonomously


You will be part of the Global Product team so you will work with all our key regions, including Canada, US, UK, Australia, New Zealand and Asia. You will have the ability to travel if required


Why Xero?

At Xero we support many types of flexible working arrangements that allow you to balance your work, your life and your passions. We offer a great remuneration package including shares plus a range of leave options to suit your well-being. Our work environment encourages continuous improvement and career development and you’ll get to work with the latest technology.  

Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. We are a member of Pride in Diversity, in recognition of our inclusive workplace. So, from the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.

Xero strongly encourages employees and contractors to be vaccinated against COVID-19 in order to work from a Xero office, or engage in any face-to-face Xero business. 
Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the Product Marketing Manager - Platform position?
    The suggested salary for this position is $152,100-$185,900*
  • Is telecommuting possible for this position?
    No, telecommuting is not possible for this position
About Xero
Xero is a New Zealand–domiciled public technology company, listed on the Australian Securities Exchange.
Website
Industry
Accounting, Billing
Founded
2006
Size
1K-5K employees

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