Product Marketing Manager, Planet Ecosystem

About the Role: 

Planet is looking for a strategic product marketer to take Planet’s work with our ecosystem customers to the next level. This role sits within the dynamic Industry & Product Marketing team, and works cross-functionally with a variety of Planet teams – including Impact, Communications, Creative/Design, Product Management, Sales and Channel Partnerships – to increase Planet’s brand awareness and contribute to revenue generation.

As the first Product Marketer focused on Planet’s ecosystem customers, you will deeply understand market and competitive trends, maintain a very close connection to Sales & Customer Success to source intelligence, keep track of what processes are working, and find messages that resonate in the field with target personas. Synthesizing market feedback, customer usage data and competitive intelligence will be a critical ingredient for Planet, to guide both Product Development and a unified Go to Market strategy / outbound marketing for your work. 

In this role, you will help develop new programs targeting existing and emerging customer personas, author centralized messaging & positioning documents, contribute to pricing strategy, customer marketing and more. Your storytelling will influence integrated campaigns, content and events, which resonate across our target industries and use cases. Along with the broader Industry & Product  Marketing team, you will measure success through product adoption, pipeline/ACV generated, brand lift, and overall customer / partner satisfaction.

You will work closely with the Product organization in defining customer & partner challenges and providing input to the roadmap for new features that address critical unmet needs from an Impact and Sustainability perspective. You will work closely with the Commercial organization to ensure “field readiness” for all new launches and programs, determining effective engagement strategies for our different teams and equipping each with the right messaging, content, and competitive insights to be successful. 

To be successful in this role, you will bring a clear passion for Planet’s mission, for Climate and Sustainability, and for helping expand Planet’s customer base beyond traditional commercial customers. You should have a perspective on how new geospatial data-as-a-service (DaaS) and enterprise software products can serve an evolving market, with a detailed understanding of how to develop buyer and user personas that map to the different stages of a buyer’s journey. An attention to detail and an eye for high quality are critical to your success, along with an ability to articulate our products’ differentiated value in ways that resonate with our audiences spanning different industries and functions. 

This role is expected to routinely present at external conferences, events, and webinars, and should be adept at public speaking and evangelizing Planet’s mission and products.

Impact You’ll Own:

• Deeply understand the geospatial data and analytics market, where Planet fits; identify opportunities for market expansion and assess gaps
• An understanding of trends in Climate and Sustainability, along with an understanding of where Planet + Partners can assist in demonstrable and measurable ways
• Support Go To Market efforts for new Planet programs (e.g. Non Profit/NGO, Education & Research, Startup Program, NICFI, etc.), as well as related product launches, solution development, and partnerships. Drive execution of deliverables across sales, product, marketing, legal, and operations teams
• Lead customer betas and feedback workshops to gather market insights
• Build out and maintain buyer and user personas and develop product value propositions that differentiate Planet offerings in the market
• Work with Industry Marketing team to identify and assess which partners can complement existing offerings & develop joint marketing plans
• Collaborate with the product team to produce and update a portfolio of marketing and sales enablement tools (presentations, data sheets, use cases, demos, battlecards)
• Collaborate with technical teams to create interactive demos and narratives that showcase product value to be used for trade shows, industry events, and sales outreach
• Support marketing campaigns with messaging and content that drive sales pipeline
• Partner closely with other parts of the marketing organization on global and regional programs, including demand generation, digital marketing, field marketing, creative, and communications

What You Bring:

• Bachelor of Arts or Science degree
• 5+ years of Product Marketing (or other relevant) experience
• Proven track record positioning products and marketing B2B/enterprise products
• Excellent writing, communication, and presentation skills (to both internal and external audiences)
• Creative and analytical thinking skills
• Experience partnering with product, sales, and executive stakeholders and communicating across leadership
• Be an organized, self-starter with ability to collaborate across departments
• Experience working with an international sales teams is an advantage  
• Passion for Planet’s mission, to use space to help life on Earth

Benefits While Working at Planet:

• Comprehensive Health Plan
• Wellness program and onsite massages in specific offices
• Flexible Time Off
• Recognition Programs
• Commuter Benefits
• Learning and Tuition Reimbursement
• Parental Leave
• Offsites and Happy Hours
• Volunteering Benefits

Compensation:

The US base salary range for this full-time position at the commencement of employment is $109,800 - $180,600.  Additionally, this role might be eligible for discretionary short-term and long-term incentives (commission, bonus and equity). The final salary range is determined by job related experience, skills and location.  The range displays our typical hiring range for new hire salaries in US locations only.  Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

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