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The contract for this position is a Full-time contract

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Product Marketing Manager job at Peloton

THE ROLE

Peloton is looking for an Associate Product Marketing Manager, responsible for supporting the App Product Marketing team with go-market strategies that drive key business and engagement metrics across our app platforms. This role will lead the execution of product and lifecycle marketing campaigns for our app channels and act as a key cross-functional partner, participating in development, launch timelines, creative review, product education, and overall team strategies.

RESPONSIBILITIES

Oversee the creation, execution, and optimization of app channel marketing campaigns (email, push, in-app campaigns, etc)
Propose and execute A/B tests for evergreen and tentpole marketing campaigns along various points of customer journey (i.e. acquisition, onboarding, engagement, upsell and winback) based on member insights and previous campaign performance and report their findings
Continuously test triggered and ad-hoc campaigns (copy, layout, format, content, frequency, etc.) to optimize performance for key business outcomes
Work cross-functionality with other Marketing teams to ensure App Members are receiving the most relevant and contextual communications based on their behavior, tenure, and other insights
Analyze and report on campaign performance to continuously improve future campaign strategies and tactics
Work closely with Product Team stakeholders to develop and execute low fidelity A/B tests and drive awareness and adoption of new software features
Collect customer product feedback from a variety of existing sources, while brainstorming and creating pathways for new feedback sources in the future (e.g. NPS scores, survey results, support issues, retail team and inside sales feedback)

QUALIFICATIONS

2-4 years of experience in marketing ideally with a focus on product and experience with go-to-market launches and driving feature adoption.
At least 2 years experience using marketing automation tools such as Braze, Simon Data, Sendgrid, for use in segmentation/targeting and campaign execution
Intermediate HTML/CSS experience
Highly organized and detail-oriented - can execute complex tasks flawlessly and with minimal oversight
Ability to understand and produce insights from campaign, engagement, and survey results
Strong communication and team skills
Analytical mindset and unparalleled attention to detail
Ability to create and adapt structures and formalize processes
Thrive in a fast-paced environment where flexibility and adaptability are key

#LI-SW1

ABOUT PELOTON:

Peloton uses technology + design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime. We have reinvented the fitness industry by developing a first-of-its-kind subscription platform. Seamlessly combining hardware, software, and streaming technology, we create digital fitness and wellness content and products that Members love. In 2020 Peloton committed to becoming an antiracist organization with the launch of the Peloton Pledge. Learn more, here.

“Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. In order to be the best version of Peloton, we are deeply committed to building a diverse workforce and inclusive culture where all of our team members can be the best version of themselves. This work has no endpoint; it is the constant work of running an organization that strives to reach its full potential. As a first step in our commitment, we announced the Peloton Pledge to invest $100 million over the next four years to fight racial injustice and inequity in our world, and to promote health and wellbeing for all, from the inside out.

Peloton is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email: [email protected]

Peloton has a COVID-19 vaccination policy to safeguard the health and well-being of our employees and customers globally. All employees based in the U.S. and Canada are required to provide proof of vaccination, unless the employee has a Peloton-approved reasonable accommodation or as otherwise required by law.

Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address.

If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email [email protected] before taking any further action in relation to the correspondence.

Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.

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Product Marketing Manager (Peloton App)

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