Product Marketing Manager, Payments

The Product Marketing team at Square ensures that the right customers are getting the right message, through the right channels and represents the customer's voice in product strategy decisions. As the Japan-based PMM for the Payments team, you'll be based in Tokyo, Japan (or working remotely anywhere in Japan) and will implement marketing strategies to help grow Payments Processing and our Payments seller base in Japan. The Payments Product team at Square manages Square's flagship payments product, making it possible for any seller to take card payments. An experienced Product Marketing Manager, you will understand product strategy, growth marketing, positioning and messaging and will report to the Global Product Marketing Lead, Payments in San Francisco.

You will:

• Lead the ongoing marketing strategy for Square's Payments products in Japan

• Be the voice of the customer in Japan and partner with Product Management, Design and Engineering to establish the international product strategy and influence the product roadmap

• Identify target customers, their needs, and how products will meet those needs through surveys, interviews, and product usage

• Review Square Payments products' competitive offerings and promote ongoing differentiation

• Develop product positioning, value propositions, and messaging to be used in product development and marketing campaigns for Square Payments products

• Be the liaison between the Payments team and the local Sales/Marketing/Customer Success teams to gather feedback and collaborate on local marketing opportunities/partnerships

• Develop roadmaps for: channel optimization, creative testing, landing page optimization, and audience expansion across channels to ensure performance marketing targets are met

• Ensure product releases are launched with appropriate localization and messaging for Japanese Sellers

• Work with the Globalization team of translators and localization specialists to review and refine English-to-Japanese translations for product and marketing content

• Provide updates on performance, results, and marketing projects on a weekly and monthly basis

You have:

• The ability to work with Japan-based customers and Square team members in Japanese, and global Square colleagues in English (writing, video meetings, in person)

• Experience working in product marketing, growth or lifecycle marketing, or similar go-to-market positions

• Experience with marketing and go-to-market in international markets

• Background in B2C marketing, with experience delivering growth in consumer tech or small to medium business tech

• Experience in growth or lifecycle marketing by email, in-product, content marketing, and other owned/ earned channels

• Passion for Square and desire to help Square Sellers in Japan succeed

Even better:

• Experience using data visualization tools (ie. Looker), CMS (ie. Contentful) and Google Analytics, Paid Marketing and Search Console

• Experience developing pricing strategies and recommendations

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Perks

We want you to be well and thrive. Our global benefits package includes:

• Healthcare coverage
• Retirement Plans
• Employee Stock Purchase Program
• Wellness perks
• Paid parental leave
• Paid time off
• Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD54566975, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD54566975 is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.