Product Marketing Manager, New Products

Atlassian is looking for a strategic, yet crafty Product Marketing Manager to lead the go-to-market for Atlassian’s next product bet, which sits under our newly launched Point A program. The Point A marketing team is responsible for developing Atlassian’s newest product innovations and bringing them to market. Think of it like working in an incubator with all the support from Atlassian’s marketing machine. Your role will be to position, package, launch, and grow our newest (top-secret) venture. You will help Atlassian expand our footprint into a brand new category of products by crafting compelling stories, implementing unique and creative marketing tactics, and working closely with the product team to deliver a differentiated solution.

As the sole Product Marketing Manager, you will be a key player on the quad (product, design, marketing, and research) and act as the “CMO” of the product. You will work collaboratively with product and supporting marketing teams to define strategic go-to-market, execute a successful launch, and establish sustainable distribution channels.

As part of Atlassian’s newly launched, Point A, group, product marketing works hand-in-hand with our partners in product management, engineering, and design tohelp define the market, find product-market fit, and refine product experiences as we better understand the pains of our current and future customers.

When we’re not partnering with the product team to inform the product vision, we’re working in lockstep with our end-to-end marketing teams: field marketing, demand generation, interactive, creative, and data analysts to achieve our lofty customer acquisition goals! This is a very cross-functional role, perfect for someone who is excited about finding the opportunity amidst the chaos and who is confident in their ability to prioritize and deliver measurable results in a world of never-ending opportunity.

The internet and SaaS have forever changed the way products are distributed. As a result, the traditional sales and marketing approach needs to evolve. Atlassian has been at the forefront of this evolution. We have a highly disruptive business model that drives growth without relying on a traditional salesforce. Great products powered by great marketing, means that individuals become teams, and teams become enterprises.

The Product Marketing teams bring products like Jira, Confluence, and Trello, as well as solutions and practices like Agile, DevOps, ITSM, and Work Management to market. We're responsible for creating and executing the complete go-to-market strategy for all 15 products across the Atlassian portfolio. We're expert collaborators and big believers in agile methodologies. What worked in the traditional model may not work here but we're open to experimenting and are always learning.

With in house designers, developers, and email teams, and capabilities like personalization, and in-product notifications at our fingertips, we build and run campaigns to engage customers at each stage of the buyer's journey. We partner with world-class marketing analysts to make data-informed decisions, and demand gen experts who help us effectively execute programs.

We're members of our product quad in addition to product, engineering, design team members. We have an influential voice in defining the product strategy and roadmaps. The close relationships between our Product Marketers and Product Managers help us deliver exceptional products that delight 150,000+ customers.

Atlassian is where modern Product Marketers are built and where they thrive.

To support you at work and play, our perks and benefits include ample time off, an annual education budget, paid volunteer days, and so much more.

The world’s best teams work better together with Atlassian. From medicine and space travel, to disaster response and pizza deliveries, Atlassian software products help teams all over the planet. At Atlassian, we're motivated by a common goal: to unleash the potential of every team.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

To learn more about our culture and hiring process, explore our Candidate Resource Hub.