Product Marketing Manager - New App Platform & Core Customer Zone

Hi there!

We're looking for an experienced, customer-obsessed Product Marketing Manager to join our rapidly growing product marketing team. Zapier already serves the automation needs of a global community of 6.5 million professionals, but we’ve only scratched the surface of our nascent product category.

As a Zapier product marketer, you’ll help our product and marketing teams fulfill our mission to make automation work for everyone. Product marketing at Zapier means using research and analysis to create stakeholder alignment on market opportunity, then driving the go-to-market strategy for our products—the key vehicles of Zapier's growth. 

Here are some examples of projects you might work on:

• Product opportunity assessments—help us discover and shape the next big product at Zapier by sizing the market for new products, recommending new products and features based on consumer needs, assessing competing alternatives, and zeroing in on the sweet spot based on buyer needs.
• GTM readiness validation—ensure our “big swing” products are ready for prime time by conducting betas, synthesizing customer insights, and defining monetization strategies.
• Leading product launches—developing the go-to-market strategy and working cross-functionally with product and marketing teammates to execute plans that drive adoption in key markets. 

If you’re interested in driving your career at a fast-growing and profitable company, read on.

We know applying for and taking on a new job at any company requires a leap of faith. We want you to feel comfortable and excited to apply at Zapier. To help share a bit more about life at Zapier, here are a few resources in addition to the job description that can give you an inside look at what life is like at Zapier. Hopefully, you'll take the leap of faith and apply.

Our Commitment to Applicants

Culture and Values at Zapier

Zapier Guide to Remote Work

Zapier Code of Conduct

Diversity and Inclusivity at Zapier

Zapier is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.

About You

You’re experienced. You have 5+ years of experience in product marketing, most recently in SaaS with additional experience in relevant strategic and analytical roles. You’ve had clear success developing and owning the go-to-market strategy to launch and scale products and features.

You drive alignment with data. You have a deep curiosity about things like market needs, competitors, and usage patterns. You translate findings into clear storylines that product and leadership teammates align around and act on. 

You thrive at working cross-functionally. You have a natural talent for ingesting diverse stakeholder needs and loads of information in order to craft a clear path to success. You actively communicate with collaborators, drive visibility among stakeholders, and coordinate end-to-end planning and execution among many disciplines. 

You’re customer-obsessed. You know your current and future customers better than anyone. You’re adept at tailoring your messaging and strategy to meet the needs of your core audience. You regularly conduct and consume research to understand how Zapier can better meet customer needs, and translate those insights into actionable recommendations for your stakeholders.

You’re a go-to-market pro. Long before launch day, you craft sound product strategies that lead to meaningful value for the company and our customers. You’re skilled at drafting product launch plans and working cross-functionally to bring products to market with measurable impact to customer awareness and adoption.

You’re an outstanding communicator, especially with project stakeholders. Your voice is clear and persuasive regardless of the audience, channel, or format. You’re equally comfortable drafting executive briefings, driving alignment on team-wide initiatives, crafting external product messaging for our customers, and everything in between. 

About Zapier

Zapier helps people across the world automate the boring and tedious parts of their job. We do that by helping everyone connect the web applications they already use and love.

We believe that there are jobs a computer is best at doing and that there are jobs a human is best at doing. We want to empower businesses to create processes and systems that let computers do what they are best at doing and let humans do what they are best at doing.

We believe that with the right tools, you can have big impact with less hassle.

We believe in small teams. Small teams are fast and nimble. Small teams mean less bureaucracy and less management and more getting things done.

We believe in a safe, welcoming, and inclusive environment. All teammates at Zapier agree to a code of conduct.

The Whole Package

Location: Remote - Americas

Our distributed environment lets us work with the best people. You don't have to be located in the USA either. Some team members live in the United Kingdom, Thailand, India, Nigeria, Taiwan, Guatemala, New Zealand, Australia, and more! You just need the skills and drive to succeed in this role and the ability to work from anywhere.

Compensation:

• Competitive salary (we don't use remote as an excuse to pay less)

• Great healthcare + dental + vision coverage*

• Retirement plan with 4% company match*

• Profit sharing

• 2 annual company retreats to awesome places

• 14 weeks paid leave for new parents of biological or adopted children

• Pick your own equipment. We'll set you up with whatever Apple laptop + monitor combo you want plus any software you need.

• Unlimited vacation policy. Plus we require you to take at least 2 weeks off each year. We see most employees take 4-5 weeks off per year. This isn't a vague policy where unlimited vacation means no vacation.

• Work with awesome companies around the world. We partner with great software companies all over the world and you'll constantly get to interact with people from these great companies

*While we take care of our international folks as best we can, currently, healthcare and retirement plans are only available to US-based employees.

How to Apply

We have a non-standard application process. To jump-start the process we ask a few questions we normally would ask at the start of an interview. This helps speed up the process and lets us get to know you a bit better right out of the gate. Please make sure to answer each question.

After you apply, you are going to hear back from us, even if we don't seem like a good fit. In fact, throughout the process, we strive to make sure you never go more than seven days without hearing from us.

Optional: Share anonymously some demographic information about yourself to help us better track trends related to the backgrounds of candidates interested in working at Zapier in order for us to build a team that represents the users at Zapier and the broader world population.

Zapier is an equal opportunity employer. We're excited to work with talented and empathetic people no matter their race, color, gender, sexual orientation, religion, national origin, physical or mental disability, or age. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base.