Product Marketing Manager - Nas.io

About Nas Company

Founded by Nuseir Yassin from Nas Daily (65 million followers), the Nas Company builds technology products for the modern creator. “Nas” means “people” and our mission is to Bring People Together. People can do more together. They can find friends, mentors, and accountability partners within a community. The single easiest way to change the world is to create tolerant and passionate communities. Nas.io is a product for people to have a trustworthy and internationally recognized place to grow and monetize their communities – including content creators, thought leaders, coaches, entrepreneurs, and brands. With Nas.io, you can create memberships and sell digital products, while integrating with chat platforms such as WhatsApp, Discord and Telegram. With the rise of short form content, we believe every content creator needs to own their own audience and has the potential to build a business on top of their private community.

Online Communities Today Take Many Different Forms

• A community can be an influencer’s 1,000 true fans learning from each other in a WhatsApp group.
• A community can be a group of 100 people who come together every week to share and discuss ideas on Zoom.
• A community can be 25 people flying in from across the world for a yoga retreat every 3 months.

As a company, we’ve successfully built communities over and over again – and now, we’ve raised a total of US$23 million to build powerful tools and integrations that will allow other people to build communities faster than ever before.

About the role

As Nas.io’s Product Marketing Manager, you will  play a crucial role in developing and executing go-to-market strategies. You will work closely with the product team, collaborating on the development and launch of new features, and ensuring that marketing efforts align with the overall product strategy.

Key responsibilities

• Collaborate closely with the product team to understand the features, benefits, and target audience of Nas.io products.
• Market research - Develop a deep understanding of the market, competitive landscape, customer segments, and their pain points
• GTM strategy - Create and execute go-to-market plans for new product features and releases, ensuring alignment with overall business objectives.
• Create compelling and targeted messaging for different audience segments in coordination with the product roadmap.
• Collaborate with the partnership team to create partnership enablement materials and support their efforts.
• Take ownership of user advocacy initiatives, including organizing and conducting user interviews, planning case studies, and user feedback. Leverage insights to enhance marketing tactics, user experience, and product awareness.
• Product marketing content - Work closely with marketing to create compelling content such as blog posts, whitepapers, webinars that articulate the benefits and differentiators of our products.
• Utilize data and analytics to measure the success of marketing campaigns and collaborate with the product team to iterate on strategies accordingly.

Qualifications

• 4-5 years of experience in product marketing, preferably in a hyper-growth startup, preferably in a B2B2C environment.
• Execution orientation - the ability to maximize efficiency by creating organized workflows and managing multiple projects and tasks in parallel.
• A strong sense of ownership, drive, and urgency, with the capacity to work independently to deliver results.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Familiarity with online content creation platforms and community engagement tools - a bonus