Product Marketing Manager

ABOUT THE TEAM

The Product Marketing and Lifecycle Marketing team is focused, in close partnership with Product, on setting up our products and features for success by bringing our customer voice, marketing through effective positioning and messaging to drive adoption, creating compelling narratives that resonate with our audiences and generating virality within an organization.

YOUR MISSION

As a Product Marketing Manager, you will drive the product marketing efforts, with responsibility for product positioning and messaging, research, launch strategy and thought leadership for our Mural product as well as potential integration work involved with key integration partners like Microsoft. The right candidate brings demonstrated experience in go-to-market planning and execution, with exceptional project management and organizational skills, attention to detail and the ability to work on tight deadlines, while sometimes dealing with ambiguity.

WHAT YOU'LL DO

• Polished communication skills that include speaking, writing, presenting, and negotiating across both business and creative audiences
• Drive Go-To-Market strategy for new products and releases, including but not limited to naming, pricing, and channel distribution
• Develop compelling positioning, messaging, and primary why-buys for Mural that differentiates us in the market and resonates compared to our competitors
• Conduct competitive, industry research, and any relevant user studies to drive decision-making
• Partner cross functionally to drive innovative marketing programs that are demonstrably impactful to the business, drive sales value props, and develop the visual collaboration space
• Work with product managers to determine customer need, relevant features and roadmap
• This person is able to drive focus and excellence within the programs they own, with their colleagues in marketing and product management, and with colleagues across the organization, including Sales, Customer Success, R&D and Operations.

WHAT YOU'LL BRING

• 3+ years of professional marketing experience, with ideally 1+ year as a Product Marketing Manager
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• You will need to be able to prioritize effectively in a fast-moving environment and communicate clearly and persuasively
• Experience owning and driving large-scale cross-functional programs