Product Marketing Manager

As a Product Marketing Manager at MessageBird, you are responsible for distilling internal and external insights into an informed go-to-market strategy, working closely together with the marketing, sales, and product teams on execution. You will also have the opportunity to drive marketing strategies for the key product areas. You will be responsible for our service, marketing, or engineering product offerings. Your primary focus will be developing narratives around how businesses can provide better experiences through communication and automation. You will create compelling content to help customers understand how they can address inefficiency processes and bring experiences online, and integrate this content into the marketing programs across the globe, to drive customer engagement, customer acquisition, and service adoption. 

The role will have 3 core areas of focus:

• Market research: Shape our view of the market and assess how we win by gathering customer insights, market requirements, and competitor intelligence.
• Developing the GTM strategy: Define what we sell, to whom, and at what price point. As well as creating repeatability by developing playbooks to land and expand accounts through sales and marketing.
• Enabling marketing and sales: Develop compelling audience-specific campaigns and messages (videos, blogs, customer success stories, whitepapers, presentations, demos, how-to guides, etc.) to be used on the web, at live events, and in other channels.

Profile

• The right candidate will have experience in understanding and marketing to distinct audiences, a passion for technology, and an entrepreneurial spirit.
• Ability to manage multiple, competing priorities and thrive in a fast-paced, high-growth category environment
• Comfort moving between strategy and execution.
• Can thrive in ambiguity and white space
• Creative mindset with extreme attention to detail

Preferred qualifications

• Data proficiency: advanced excel OR SQL.
• MBA
• Experience in related field (B2B tooling for Marketing, Service, Operations, Developers, Business Process Automation)