Product Marketing Manager

About Lattice

Lattice is on a mission to build cultures where employees and their companies thrive. In an age where innovation is happening all around us, there's commonality – people are driving these changes. We offer a solution that helps companies put employees first. Lattice is a people management tool that offers performance reviews, employee engagement surveys, real-time feedback, weekly check-ins, and goal setting in a way that allows companies to focus on employee development, growth, and engagement. Since launching in 2016 we have grown to over 3,000 customers globally, including brands like Slack, Reddit, Samsara, and Asana.

About the Role

We’re looking for a scrappy, strategic, and growth-focused product marketer to help us more deeply understand the Lattice customer and drive growth. Your work will be highly visible, cross-functional and broad in scope. Priorities include becoming the audience expert, defining pain points and messaging, building GTM launch plans and educational materials, enabling our sales team, and creating content that amplifies the Lattice story and differentiates us in our market. This is a critical product marketing role within a rapidly growing company, with the opportunity to define the function.

Core Responsibilities

• Collaborate cross-functionally across the revenue organization (sales, marketing enablement, management) and the EPD (Engineering and Product Design) organization. Participate in core team decision-making, surface research and customer insights, and define product positioning & messaging. 
• Partner with demand generation and sales leadership to translate positioning and messaging into education and enablement materials
• Launch game-changing products for people leaders and forward-thinking businesses. Lead marketing GTM and product-led growth activities. Provide guidance to the rest of the marketing team how we market your products and to whom. Track launch, GTM, and product results — iterate and optimize. 
• Guide research efforts. Find opportunities for quantitative and qualitative market, industry, competitive, and customer research. Coordinate execution and turn analysis into impact. 

Qualifications

• 3+ years of product marketing, content marketing, corporate communications, competitive intelligence, market research, product management, or similar experience, with a solid foundation in the fundamentals including user/market research, positioning/messaging, competitive research, user education, and sales enablement.
• Analytical and metrics-driven, comfortable digging into data and teasing out insights.
• Experience with B2B SaaS business applications a plus
• The ability to partner with and influence cross-functional teams 
• Passion and ability to work well in a fast-paced, rapidly changing environment.
• A bias for action and a growth mindset. 

Why Lattice?

• Help make a difference in the culture of fast-growing companies around the world. Lattice helps 3,000+ companies around the world make sure their employees are engaged and performing at a high level.
• Great product makes marketing’s job a bit easier! Lattice is #1 rated on G2 Crowd (4.6 stars) for performance management
• Lattice is one of the Best Places to Work in the Bay Area!
• While we’ve raised $94 million from investors such as Tiger Global, Shasta and Y-Combinator, we’ve grown sustainably and have plenty of runway to weather any potential future macro volatility
• Work with an A+ smart, passionate, and genuinely nice marketing and sales team
• We take culture very seriously - we encourage and promote professional growth and development - it’s part of our DNA!
• Competitive salary, equity, and benefit
• A hybrid remote / in-office work environment once we go back to the office (3 days in the office a week)
• Flexible vacation/time-off policy