Product Marketing Manager

About the Role

We’re looking for a Industry & Segment Product Marketer who is scrappy, strategic, and growth-focused. As a solution and/or industry marketing professional you will help us more deeply understand how Lattice can best position and build go to market campaigns that resonate with customers across a variety of segments. This work will be highly visible and connect directly to the Lattice's goals to capture more of our serviceable available market. Segment priorities include multiple industries, market segments (e.g., SMB, midmarket, enterprise), various personas, and spans global regions. Your work will be highly visible, cross-functional and broad in scope. Priorities within our priority segments include becoming the audience expert, defining segment-specific pain points and messaging, partnering with GTM and demand teams to build relevant campaigns, enabling our sales team, and creating content that amplifies the Lattice story and differentiates us across these segments. The Segment Marketing Manager is a critical role within the product marketing team and is part of a rapidly growing company.

Core Responsibility 

• Collaborate cross-functionally across the revenue organization (sales, marketing enablement, management) and the EPD (Engineering and Product Design) organization. Participate in core team decision-making, surface research and customer insights, and define segment-specific positioning & messaging. 
• Partner with demand generation and sales leadership to translate segment positioning and messaging into education and enablement materials.
• Create value-centric solution messaging for priority segments to accompany our product launches that resonate with people leaders of forward-thinking businesses. 
• Lead marketing GTM and segment-led growth activities. Provide guidance to the rest of the marketing team how to most effectively market to each segment.
• Guide research efforts. Find opportunities for quantitative and qualitative market, industry, competitive, and customer research within core segments. Coordinate execution and turn analysis into impact. 
• Our segment marketer will contribute to and own projects including: industry specific buyer personas; content for segment webpages; product and customer videos; internal enablement materials; industry webinars; market and competitive research; sales decks; etc.  We're looking for someone who enjoys research, collaborating to set strategy and creating deliverables to support those goals.

Example Deliverables:

Our segment marketer will contribute to and own projects including: industry specific buyer personas; content for segment webpages; product and customer videos; internal training materials for; industry webinars; market and competitive research; sales decks; etc.  We're looking for someone who enjoys research, collaborating to set strategy, and creating deliverables to support those goals.

Qualifications

• 3+ years of product marketing, solutions marketing, industry marketing, content marketing, corporate communications, competitive intelligence, market research, or similar experience, with a solid foundation in the fundamentals including user/market research, positioning/messaging, competitive research, user education, and sales enablement. 
• Analytical and metrics-driven, comfortable digging into data and teasing out insights.
• Experience with B2B SaaS business applications a plus
• The ability to partner with and influence cross-functional teams 
• Passion and ability to work well in a fast-paced, rapidly changing environment.
• A bias for action and a growth mindset. 

Why Lattice?

• We invest in the personal and professional growth of every employee because we believe growth leads to both business impact and personal fulfillment
• The opportunity to join an experienced and ambitious team that is passionate about solving customers’ needs and loves coming to work every day
• Partner with 2,750+ companies around the world to make sure their employees are engaged and performing at a high level
• A culture that encourages and promotes professional growth and development, with continuous learning reimbursements
• Competitive salary, equity, and benefits
• Flexible vacation/time-off policy

About Lattice

Lattice is on a mission to build cultures where employees and their companies thrive. In an age where employees have more choice than ever before, businesses that put employees first are winning – and Lattice is building the tools to empower those people centric companies. Lattice is a people management platform that offers performance reviews, employee engagement surveys, real-time feedback, weekly check-ins, goal setting, and career planning in a way that allows companies to focus on employee development, growth, and engagement – yielding stronger employee retention, performance, and impact to the bottom line. Since launching in 2016 we have grown to over 3,100 customers globally, including brands like Slack, Pinterest, Reddit, and Asana.