Product Marketing Manager

You understand the strategic value of product marketing – bringing solutions to market that solve business-critical problems for real-world customers. The ideal candidate has 4+ years of experience in B2B product marketing. You thrive on being a market, customer, and product expert — so you can communicate the value of your company's offerings with confidence.

You like to work in a customer-centric environment, understanding the critical linkage Product Marketing provides between the Product and Sales organizations. You filter signal from noise, focusing on the most needle-moving initiatives to move the company forward. You thrive on collaborating closely with cross-functional teams to achieve excellent results. You love honing in on the details and producing exceptional work for effectively marketing products and services.

Requirements

RESPONSIBILITIES AND DUTIES

• Understanding of the Go1 product, how it integrates with other partner solution components to deliver business value for customers, and what our ideal customer profile looks like.
• Balancing a cadence of major and minor releases with appropriate rigor, delivering high-quality messaging that communicates the value of new or enhanced functionality.
• Duties may include producing excellent content for customers — such as guides, live training, video scripts, concierge tools, and best practice articles.
• Assisting with strategic initiatives and programs to drive new customer adoption and help existing customers get more value out of our software.
• Supporting the ongoing growth of new products and services.
• Become an SME with our products & solutions to become a key spokesperson on its value.
• Partner with product management to develop relevant positioning that brings to life the value of our solutions for our target customer segments.
• Oversee the launches of new products and features, including content creation and campaign strategy.
• Perform market research, and competitive and opportunity analysis.
• Create and evolve the messaging for our products.

SKILLS AND QUALIFICATIONS

• Agility in cross-functional collaboration and leading through influence
• A highly organized approach to working while being able to manage product launches with multiple stakeholders
• Analytical and metric-driven mindset
• Excellent written and verbal communication skills with an ability to deliver complex information in a clear and concise manner.
• Experience partnering with multiple stakeholders, especially product management, engineering, marketing, and sale

Benefits

• Annual company bonus scheme
• Employee Stock Option Plan
• Up to 4% of 401k contribution match up to IRS annual limit
• Employee and dependent Medical, Dental, and Vision Insurance
• Disability, Life/AD&D Insurance
• Commuter benefits
• Unlimited PTO - vacation, sick & personal leave
• Flexible approach to work
• Home workspace reimbursement
• Unlimited access to the Go1 Learning Hub, including LinkedIn Learning
• Professional development fund
• Volunteer leave to give back to the community
• Flexible public holidays - take the days off that are important to you, and swap out the ones that are not
• 18 weeks full pay parental leave, plus support for parents returning to work
• Wellness initiatives and an Employee Assistance Program
• Free on-site snacks and weekly lunch (for hybrid roles)
• Great workspace with free parking (for hybrid roles)